#UWWAcademy

United World Wrestling Launches Innovative Online Learning Academy

Tuesday, July 7, 2020 - 12:15 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (July 7) -- After more than a year of development United World Wrestling has launched its innovative online academy for assisting wrestlers, coaches, referees, and administrators with programs aimed at education, certification and career advancement.

The first version of the site includes the Online Rule Test, the Ready to Wrestle Program, the Introduction to Coaching course and the Level 1 Coaches Course. Coaches interested in anti-doping instruction can also access WADA’s "Coach True" program.

"The launch of UWW’s Academy has taken incredible energy and I think that right now is the perfect time to introduce it to our community," said United World Wrestling’s President Nenad Lalovic. "The IT and Development departments have created this online resource to assist with remote learning and as an opportunity in the middle of this unprecedented  pandemic for coaches and referees to complete additional certifications."

In addition to the programs listed above, the Academy’s site will also offer informative lessons including the Wrestle4Fun program, scientific journals, and videos covering techniques and strength and conditioning exercises. 

The Academy plans to expand in July with the inclusion of a Level 2 Coaches Course, Intro to Refereeing, and the National Level Referee Training Course.

"Our educators will be saving a tremendous amount of time," said UWW Development Director Deqa Niamkey, "because we can teach theory online while the educators will have more time to practice the technical aspects."

Soon, the learning academy will expand to national federations, event organizers and other key collaborators of the worldwide wrestling community.

You can visit the Academy at academy.unitedworldwrestling.org.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.