TV Rights

United World Wrestling Signs Multi-Year TV Rights Agreement with Sporty Solutionz

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 19) – United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian sub-continent.

Under the six-year agreement, Sporty Solutionz shall monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

This partnership comes into effect immediately and continues until the end of 2024.

As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.

“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.

Sporty Solutionz, among the leading sports rights management companies from the Indian Sub-Continent, has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

Competitions including top-ranked 65kg freestyle wrestler Bajrang PUNIA (IND) will now be carried throughout India via Sporty Solutionz. (Photo: Sachiko Hotaka)
 
Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.

“India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” says Ashish Chadha, Chief Executive, Sports Solutions Private Limited. “Sporty Solutionz is excited to work with the United World Wrestling to expedite the growth and explore the inherent commercial potential of the sport in the best interests of all stake holders. We look forward to opening in India a new window of opportunities for global wrestling.”

Sporty Solutionz - UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events.

About United World Wrestling

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier-­Sur-­Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.UnitedWorldWrestling.org, Instagram, Facebook or Twitter.

About Sporty Solutionz

Sporty Solutionz, headquartered in New Delhi, is India’s leading sports business company with 360° interest in the business of sports. Sporty Solutionz has been in the business of international sports media rights syndication, creating sports intellectual properties, commercial monetisation and opening new revenue streams for sports.

 

#JapanWrestling

Another Ono rises: Konami follows brother's footsteps

By Ikuo Higuchi

TOKYO (August 27) -- When you think of the name Ono from Shimane Prefecture, many will recall Masanosuke ONO (JPN), a world champion who is quickly becoming a global star, who now primarily competes in the United States.

Ono's younger sister Konami, who was undefeated in the national tournament during her elementary school years, is just like her brother. She went on to attend Nippon Sport Science University Ohka High School in Tokyo, where she grew up steadily, winning the Inter-High School Championships in 2023 and also winning silver at the U17 World Championships the same year.

A shoulder injury caused her to slow down, but through repeated practice at Nippon Sport Science University she regained her former strength and won the East Japan Student Championships and the All Japan Amateur Championships [women's competition is open to university students as well] last week.

Konami ONO (JPN)Konami ONO (JPN), left, won a silver medal at the 2023 U17 World Championships. (Photo: United World Wrestling / Kadir Caliskan)

Being coached by 2004 Athens Olympic bronze medalist Chikara TANABE and Kaori ICHO, she described herself as being in "the best environment."

Ono had been suffering from pain in the right shoulder and had to undergo a surgery in June last year. She had initially aimed for a comeback last year at the All Japan Championships [Emperor's Cup] in December, but was forced to withdraw. She returned to competition in April of this year at the Junior Queen's Cup U20, where she won one match, but lost the next match to a junior from high school by technical superiority.

"There were times when my shoulder would dislocate just by walking. It was a frustrating year," said Ono with her voice becoming teary, as if the pain had returned. "I'm happy because I was injured and couldn't wrestle for a while," she said but added, "I realized I need to practice more and get stronger."

Inspiration from brother Ono

While she was off the mat, Konami watched her brother Masanosuke win the gold medal at the U20 World Championships in 2024 and later become the world champion at 61kg at the Non-Olympic World Championships.

"It's not something I could ever imitate," she says, and although he is someone she should "admire" rather than "target," he is also someone close to her, having competed alongside since childhood. "I want to study hard and catch up," she says.

Konami ONO (JPN)Konami ONO (JPN) with world and Olympic champion Jordan BURROUGHS (USA). (Photo courtesy: Masaharu Ono) 

Earlier in spring, Konami accompanied her older brother to the United States, where he trains at Pennsylvania State University. She was still recovering and was unable to train, but she watched her brother's win against 2024 Paris Olympic silver medalist Spencer LEE (USA).

"I thought American wrestling was really amazing. It was inspiring," she said.

What made the biggest impression on Konami was how much fun her brother seemed to be having wrestling, even though he was in a foreign country.

"He really enjoys wrestling," she said. "I was amazed that there are people who love wrestling that much [laughs].

"My brother is my role model," she said. "I often watch his techniques and aspire to be like him."

What she finds particularly impressive is his speed, and the way he unconsciously develops his techniques. She herself sometimes has trouble deciding what to do next during a match, but her brother's body moves without a second thought. "I need to be able to come out with techniques one after the other," she said.

Training with Fujinami, Onishi

While Ono found his path in the United States, Konami is thinking of firmly establishing herself in Japan.

"I think that if I stay at Nippon Sport Science University, I will become really strong," she says, believing that his current environment is the place where she can develop the skills to compete on the world stage.

Not only is there an impressive coaching staff, but there are also world-class athletes such as 2024 Olympic champion Akari FUJINAMI (JPN) and Asian champion Sakura ONISHI (JPN) in the 57kg and 59kg weight class, respectively. Fujinami won gold at the Olympics in 53kg.

"I practice with Akari every day. She's really strong..." she said, admiringly, and when she's not sparring, she's always following Fujinami's movements to study them.

Since they are both in the 57kg weight class, could she challenge Fujinami as early as the All Japan Championships in December? To that question, she gave no clear answer, saying, "I'm not at the level where I can fight yet..." and said that she might move up a weight class as her body grows, so it's still up in the air, but perhaps the day is approaching when the middleweight trio, including Onishi, will take to the world stage.

Rather than setting big goals, her current goal is to "compete in many matches and enjoy wrestling." She says that she is actually enjoying it, so perhaps she is getting closer to her brother's level. Her next concrete goal is the All Japan Women's Open Championships in October.

She vowed to make a leap forward, saying, "I want to train both my body and mind and become even stronger. I want to become a star from Shimane Prefecture!"