#development

Uruguay hosts pair of Coaches Courses, Introduction to Refereeing

Thursday, November 17, 2022 - 17:23 By United World Wrestling Press

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MONTEVIDEO, Uruguay (November 11) --- Keeping with the series of UWW courses that are taking place in the American continent, on this occasion was the time of Montevideo from November 1 to 7. The courses were: Coaches Course Level 1 and Level 2 and Introduction to Refereeing. A total of 31 participants took part in the course. The majority of the coaches were from Uruguay, but there also were participants from six other countries.

This course is part of the UWW's education program, and the purpose is to provide the coaches with tools to strengthen their professional work. The course consisted of several sessions between theoretical and practical, structured in such a way that what was learned in the classroom was applied on the mat.

This course was made with the support of the Olympic Solidarity, the Uruguayan Olympic Committee, and the Uruguayan Wrestling Federation.

URUParticipants from the Uruguay courses gather for a photo. (Photo: United World Wrestling)

All the activities were held in the brand-new Combat Sports Training Center, founded in 2019, with two mats and a classroom that makes it easy to take the course.

The opening ceremony was held on November 2 and was attended by distinguished personalities such as the President of the National Olympic Committee, Julio C. MAGLIONE, the National Secretary of Sports, Sebastián BAUZÁ and the President of the Uruguay Wrestling Federation, Dante STEFANO.

We had the educators Pedro ROJAS (PUR) for the coaches and Ignacio D'Alessandro (ARG) for the referees. 

"We are very pleased with the outcome of the course. We found a group of participants with a basic level of knowledge of the sport but who were willing to learn and make the most of the concepts and tools provided. We had five days of very fruitful work, and we went back home knowing that we had left the bases for Uruguay to start implementing a successful development program. We want to come back in a while to help them take it to the next level". say Ignacio D’Alessandro, Referee Educator.

The Uruguayan Wrestling Federation is starting to work very hard in the development of the sport in its country. And from the UWW, we hope to continue working in this way with them and accompany them in their growth and institutional strengthening.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.