Development

UWW Training PE Teachers at ISF Gymasiade in Bahrain

Monday, December 2, 2024 - 12:18 By United World Wrestling Press

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Bahrain (December 2) – United World Wrestling partnered with the International School Sports Federation (ISF) to train PE teachers at the ISF Gymnasiade in Bahrain. The ISF Gymnasiade event took place from 23-31 October. This annual event involves competitions for sport school athletes over 26 sports. Wrestling has been a part of this event in each edition. During the Gymnasiade, ISF also provides training to local PE teachers to potentially implement more sports within their curriculum.

UWW was fortunate to be able to provide training sessions to the PE teachers on using the Wrestle4Fun curriculum. The training was led by UWW Educators Ahmed Khedhri (TUN) and Rafael Galva (PUR).

The training was held on 25 October and included 51 participants. The training included 2-hour theoretical and 2-hour practical sessions, with participants actively participating in Wrestle4Fun activities. These activities provided the participants with the advantages of adding wrestling to physical education. “Collaborating with PE teachers provided a very valuable experience. I hope this experience will become more common, allowing wrestling to be part of the physical education curriculum,” said Mr. Khedhri.

Mr. Galva also participated in the ISF International Educational Forum. During the forum, Mr. Galva discussed Promoting a Healthy Lifestyle to School Kids. He also spoke about the importance of positive role modeling from parents and coaches. 

ISFParticipants go through the Fun and Skills Zone at the ISF Gymnasiade in Bahrain. (Photo: United World Wrestling)

Mr. Galva and Mr. Khedhri also conducted sessions at the Fun and Skills Zone throughout the event. This was a chance for young athletes to try wrestling games and activities. This included athletes from many different sports and countries.

The wrestling competition was held on October 28-30 and included participation in all three styles. The competition had 321 athletes from 18 countries participating. 

Wrestle4Fun is developmentally appropriate for all age levels and designed to support girls’ and boys’ physical literacy journeys. It has five stages based on different developmental levels. Each stage has 15 lessons. In total, there are 75 lessons with over 200 games and activities. The entire Wrestle4Fun programme can be found on the Academy platform.

The UWW Academy can be found at https://academy.uww.org/.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.