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UWW World Conference: Lalovic stresses on AI, Amateur MMA and keeping wrestling at the top

By United World Wrestling Press

ZAGREB, Croatia (September 24) -- Putting his faith in the ‘young generations’ to use Artificial Intelligence to their ‘benefit’, United World Wrestling President Nenad LALOVIC said that proper use of the ‘modern tools may help coaching, analysis, planning events and being more efficient’. Lalovic called on the wrestling world to ‘adapt’ and embrace AI, ’which is already almost everywhere’.

The UWW President shared these thoughts at the first UWW World Conference 2025, which was held in Zagreb from September 17 to 19. The conference covered a wide array of topics and brought together the best minds in the sport and beyond under one roof on the sidelines of the World Championships.

Expert panelists from all over the world discussed subjects ranging from digital transformation and associated styles to injury prevention and weight management, growing women’s wrestling and career transitions for wrestlers, as well as the future of the sport during the three-day event at the Westin Hotel in Zagreb, Croatia.

The conference started with Lalovic and UWW Secretary General Carlos ROY welcoming the delegates.

Lalovic said in his address: “We had this idea maybe almost a decade ago. We were seeking a platform, how these good relations among wrestlers and the national federations can improve our sport.”

Carlos ROYUWW Secretary General Carlos ROY welcomes the delegates to the World Conference. (Photo: United World Wrestling / Jake Kirkman)

Roy added that the ‘rich program was designed to cover wrestling from every angle’. “This conference brings together leaders, coaches, athletes, medical and scientific experts, referees and partners from around the world to exchange knowledge, share experiences and shape the future of our sport,” he said.

Among those who attended the event were leaders from National Federations, members of UWW Commissions, the International Olympic Committee, International Testing Agency and UWW partners like TAISHAN, Rudis and N3XT. Legendary wrestlers including Mijain LOPEZ (CUB), Erica WIEBE (CAN), Arsen JULFALAKYAN (ARG), Sofia MATTSSON (SWE) and Marwa AMRI (TUN) also graced the symposium and shared their views during the lively discussions.

While Wiebe spoke about the wrestlers’ transition from actively competing to other jobs in wrestling, Julfalakyan shared insights on how collaboration between different bodies can power the clean sport drive, an important area where the UWW has continued its development work. Mattsson, who is now the head coach of the Swedish team, opened up on ways to support and train women’s wrestlers.

Nenad LALOVICNenad LALOVIC in a Q/A session with UWW Development Director Deqa NIAMKEY.

Lalovic and Deqa NIAMKEY, the UWW Development Director, got the sessions underway with an intriguing discussion on the future of wrestling.

This topic continued to be a recurring theme as the new disciplines and associated styles were passionately talked about during the panel discussions.

Onur SIMSEKUWW Associated Styles Manager of UWW Onur SIMSEK.

Onur SIMSEK, the Associated Styles Manager of UWW, spoke about Amateur MMA, which he said is the 'modern version of pankration, our ancient asset.'

"Technically MMA is wrestling, Pankration is wrestling, traditional styles are wrestling and grappling is wrestling itself," Simsek told the audience. "Pankration is the fundamental of MMA with its philosophy not only in sports but teaching that a wrestler understands the sport. It keeps the richness in wrestling."

Simsek said it was important to govern these styles because the 'aim is to unite towards wrestling.' "So, we will govern all these styles today and in future too."

Lalovic echoed these sentiments, saying that ‘we want to prepare athletes who will one day join professional MMA leagues and competitions.'

"This is why we established a new department almost a year ago. We call this amateur MMA with protections," he said.

Pedro SILVAUWW Beach Wrestling Committee President Pedro SILVA.

Pedro SILVA, the President of the Wrestling Federation of Portugal and a UWW Bureau Member, underlined the growth of beach wrestling. He looked back at President Lalovic’s commitment to develop the style through statements made in 2018.

Acting on Lalovic’s comments, Silva said that in 2019, they went from ‘a yearly one event World Championship to a series of events, a world tour that would at the end produce a new world champion, new heroes.'

"We overhauled the rules, making them easier to understand, not only for the wrestling fans, but specifically for the new fans, the people that know nothing about wrestling," Silva said.

Pedro SILVAPedro SILVA, left, and UWW Sports Director Jean-Daniel REY. (Photo: United World Wrestling / Jake Kirkman)

Silva was optimistic that the Beach Wrestling events at the 2026 Youth Olympic Games in Dakar, Senegal, would drive high engagement.

"Dakar 2026 is the first Olympic Games in Africa, and Beach Wrestling is the UWW style at the Games," he said. "The national sport of Senegal is traditional wrestling, which is very close to Beach Wrestling. We anticipate a big fan engagement and also on TV, on social media due to the specific popularity of the sport within the host country."

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.