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Women in Sport: Coaches begin the WISH Programme

Sunday, September 4, 2022 - 06:32 By United World Wrestling Press

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London, England (August 22) – Women in Sport High-Performance Pathway (WISH) kicked off the first edition of the programme on 23 May.  WISH was designed to equip women coaches with the potential and ambition to gain roles at elite coaching levels within their sports. The programme is specifically designed to help coaches develop their sport-specific skills, leadership skills and behaviors and build confidence. United World Wrestling is participating along with seven other IF’s and is being supported by Olympic Solidarity, the University of Hertfordshire, and Females Achieving Brilliance (FAB).

United World Wrestling selected three coaches to participate in the first edition. Those coaches include Martine DUGRENIER (CAN), Aline DA SILVA (BRA) and Carissa HOLLAND (AUS). They recently had the opportunity to attend the Residential Session at the University of Hertfordshire (August 14-20).  “The WISH Programme was really well conducted," said Carissa Holland. "We not only learn about leadership qualities and skillsets, but I learned a lot about myself (especially coming out of the recent Commonwealth Games in Birmingham).”  

The residential session was a weeklong event where the coaches attended working sessions and participated in learning activities with the 24 other coaches in attendance.  Some of the key learning points included leadership skills, creative problem-solving, creating connections, mindset, having uncomfortable conversations and visualizing the future, among many other topics.

WISH
Participants of the WISH programme gather for a photo. (Photo: United World Wrestling)

“The residential week was great. We had the opportunity to meet great people all around the world and learned from experienced well accomplished people," said Aline da Silva. "It was very inspiring. I have learned to embrace a leadership role, to empower others and enjoy the journey! I’m excited to see where the program will lead me over the next 20 months,” said Martine Dugrenier. “The week was more than I expected; I shared a lot with the coaches and improved my knowledge about my leadership. I came back home excited to improve all I learned there and keep the connections.”

The WISH Programme is a 21-month programme.  These coaches will continue meeting with the WISH Leadership Team and work with their leadership mentors and sport-specific mentors.  WISH was originally piloted as the WSLA High-Performance Coach Programme.

UWW participated in the original pilot program with four coaches. After a successful experience, the WISH Programme was developed and expanded to include participation by more International Federations.  UWW has renewed its participation in the outstanding programme.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.