#development

Women in Wrestling: Leaders Reflect on Experience in WSLA Program

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (March 1) -- Some of wrestling's up-and-coming leaders last week completed the Women's Sport Leadership Academy for High Performance Coaches Program. Clarissa CHUN (USA), Lotta ANDERSSON JOHANSSON (NOR), Diletta GIAMPICCOLO (HUN/ITA) and Jessica MEDINA (USA) were each successful at graduating from the groundbreaking leadership program.  

An assortment of IF's teamed up with the IOC's Olympic Solidarity program to offer the 14-month WSLA program for a limited number of high-performance coaches. The program was in direct support of Recommendation 6 of the IOC's Gender Equality Review Project, which seeks to increase the share of female coaches at the Olympic Games.  

United World Wrestling was the instigator among five other International Federations to drive this first initiative of its kind for the development of women in coaching.    

 The coaches developed skills in many areas through the program, including developing effective leadership skills to further their development as coaches and leaders in wrestling. They completed activities and projects on their own throughout the 14-month program and spent the final two months attending multiple online sessions. The coaches also worked with a leadership mentor from WSLA and a sport-specific mentor to help improve specific leadership and sport specific competencies. 

The women who participated in the program recently reflected on the experience.  

Clarissa Chun: "The Zulu word 'Ubuntu' means I am because of you, you are because of me. This philosophy helps describe my experience in the Women's Sports Leadership Academy High-Performance Coaches Program. The program brought global perspectives, which sparked creative ways of working together. We expanded our leadership and communication skills and laid the foundation of a support network that will continue to grow as we share ideas and experiences beyond the WSLA program. Mahalo to everyone involved in the WSLA HPC Program. I would also like to extend my appreciation to United World Wrestling, USA Wrestling, and Olympic Solidarity in supporting my development as a coach."  

 Lotta Andersson: "The greatest thing for me about being a part of the WSLA program is meeting all of these strong motivated and successful female coaches from different sports from different parts of the world. I have a greater understanding of how important it is to have a strong network around you for support, motivation, and cooperation. Getting more and more women as coaches and leaders involved in high-performance cultures is important for the future. I think this means that more athletes also see the opportunity to continue living with sports as a profession. I also think it is important to make women realize that you can be just as good whether you have a male or female coach."  

Diletta Giampiccolo: "The greatest gift the WSLA program gave me was the realization that I am not alone as a woman in the sports world. Since 25 women coaches in 6 Olympic sports from 5 continents participated in the program, I felt that I was a part of a great community. It made me realize that regardless of where you live and work as a woman, we all deal with the same problems. The WSLA program has taught me to reach out for help and if we work together nothing is impossible."  

Jessica Medina: "I am extremely grateful to have had the opportunity to join the WSLA program. The course focused on key leadership skills that translate directly into high performance coaching. I was able to build a network of 25 coaches from 23 countries in 6 sports. We had the same challenges and we were able to support one another in overcoming obstacles including the COVID-19 pandemic. I'm grateful to United World Wrestling and the IOC for the support they have extended in supporting female coaches. The future is bright!"  

The WSLA Leadership program was renewed for another year with dates to be defined in the coming months. Scholarship applications for interested individuals and NFs will be sent in due time.

For more information on the activities of the United World Wrestling development department check out www.unitedworldwrestling.org/development
 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.