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Wrestling Academy Bern gets new training facility

Monday, December 5, 2022 - 10:36 By United World Wrestling Press

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BERN, Switzerland (December 5) -- Wrestling Academy Bern officially opened a new training facility in Bern last month with much celebration. With an aim to bring wrestling out of the shadows in Bern and Switzerland, WAB has been making consistent efforts and celebrated a successful year with the opening of the new club.

The United World Wrestling has also donated equipment to WAB and has overviewed the constant progress of the club.

Around 130 guests attended the opening and among them were companions and supporters of the WAB, who contributed in various ways to the successful year of the young club.

The club was founded in 2018 and set itself a goal of constructing and expanding the training premises which was completed on November 25.

“Sport unites! The guest list is a mixed bag of people who are seeing a wrestling mat for the first time today and others who have been in the sport their whole lives," Robin Pietschmann, Team Manager, said emphasizing how representative the event is of an important cornerstone of the WAB.

The club was sourced via a crowdfunding project, which was carried out in the spring of 2022 on the “I believe in you” platform.

"The occasion is therefore also an opportunity for us today to say a big merci to those who have diligently supported and donated," Nadine Pietschmann added at the opening.

The WAB has successfully achieved promotion to the National League B [Swiss Wrestling Challenge League which the active team achieved a few weeks ago.

The Swiss Wrestling Federation also sent a representative to this special occasion. The head of the league, Gabriel Christen, congratulated the Wrestling Academy Bern on the new club and training facility and also emphasized the exemplary youth work of the young club.

"Nothing is as old as yesterday's success," emphasized Robin Pietschmann at the end, which in no way diminished the joy and pride of what was achieved. He also pointed that the next steps will be much more difficult than the previous ones.

The official part ended with a demonstration by some members of the WAB active team. The interested audience got a spectacular insight into the training operations and also into the basics of wrestling.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.