#development

Wrestling Academy Bern gets new training facility

By United World Wrestling Press

BERN, Switzerland (December 5) -- Wrestling Academy Bern officially opened a new training facility in Bern last month with much celebration. With an aim to bring wrestling out of the shadows in Bern and Switzerland, WAB has been making consistent efforts and celebrated a successful year with the opening of the new club.

The United World Wrestling has also donated equipment to WAB and has overviewed the constant progress of the club.

Around 130 guests attended the opening and among them were companions and supporters of the WAB, who contributed in various ways to the successful year of the young club.

The club was founded in 2018 and set itself a goal of constructing and expanding the training premises which was completed on November 25.

“Sport unites! The guest list is a mixed bag of people who are seeing a wrestling mat for the first time today and others who have been in the sport their whole lives," Robin Pietschmann, Team Manager, said emphasizing how representative the event is of an important cornerstone of the WAB.

The club was sourced via a crowdfunding project, which was carried out in the spring of 2022 on the “I believe in you” platform.

"The occasion is therefore also an opportunity for us today to say a big merci to those who have diligently supported and donated," Nadine Pietschmann added at the opening.

The WAB has successfully achieved promotion to the National League B [Swiss Wrestling Challenge League which the active team achieved a few weeks ago.

The Swiss Wrestling Federation also sent a representative to this special occasion. The head of the league, Gabriel Christen, congratulated the Wrestling Academy Bern on the new club and training facility and also emphasized the exemplary youth work of the young club.

"Nothing is as old as yesterday's success," emphasized Robin Pietschmann at the end, which in no way diminished the joy and pride of what was achieved. He also pointed that the next steps will be much more difficult than the previous ones.

The official part ended with a demonstration by some members of the WAB active team. The interested audience got a spectacular insight into the training operations and also into the basics of wrestling.

#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org