#development

Wrestling Academy Bern gets new training facility

Monday, December 5, 2022 - 10:36 By United World Wrestling Press

Share this article

BERN, Switzerland (December 5) -- Wrestling Academy Bern officially opened a new training facility in Bern last month with much celebration. With an aim to bring wrestling out of the shadows in Bern and Switzerland, WAB has been making consistent efforts and celebrated a successful year with the opening of the new club.

The United World Wrestling has also donated equipment to WAB and has overviewed the constant progress of the club.

Around 130 guests attended the opening and among them were companions and supporters of the WAB, who contributed in various ways to the successful year of the young club.

The club was founded in 2018 and set itself a goal of constructing and expanding the training premises which was completed on November 25.

“Sport unites! The guest list is a mixed bag of people who are seeing a wrestling mat for the first time today and others who have been in the sport their whole lives," Robin Pietschmann, Team Manager, said emphasizing how representative the event is of an important cornerstone of the WAB.

The club was sourced via a crowdfunding project, which was carried out in the spring of 2022 on the “I believe in you” platform.

"The occasion is therefore also an opportunity for us today to say a big merci to those who have diligently supported and donated," Nadine Pietschmann added at the opening.

The WAB has successfully achieved promotion to the National League B [Swiss Wrestling Challenge League which the active team achieved a few weeks ago.

The Swiss Wrestling Federation also sent a representative to this special occasion. The head of the league, Gabriel Christen, congratulated the Wrestling Academy Bern on the new club and training facility and also emphasized the exemplary youth work of the young club.

"Nothing is as old as yesterday's success," emphasized Robin Pietschmann at the end, which in no way diminished the joy and pride of what was achieved. He also pointed that the next steps will be much more difficult than the previous ones.

The official part ended with a demonstration by some members of the WAB active team. The interested audience got a spectacular insight into the training operations and also into the basics of wrestling.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.