#development

Wrestling Australia Hosts Education Week prior to Youth Nationals

By United World Wrestling Press

SYDNEY, Australia (October 25) – Wrestling Australia and Combat Australia organized an Education Week prior to their Youth Nationals.  During the week, the participants had an opportunity to participate in a Level 1 Coaching Course and the Introduction to Referee Course.  The coaching course was held on 17-19 October and the referee course was on 20-21 October.  On 22 October, Wrestling Australia hosted their Youth National Competition at the Whitlam Leisure Centre.

The Level 1 Coaching Course was conducted by Mr. Zach Errett (USA) – UWW Education Manager.  This course had 11 participants (8 men and 3 women).  The coach participants focused on many topics that would improve their coaching skills.  The areas of emphasis included:  implementing discovery games, identifying key factors in a technique, introducing new skills, improving coaching skills, checking for comprehension, risk management, age group characteristics, athlete safeguarding and anti-doping.  “We all learned a lot in a short period of time - the quality of teaching was great and very professional.” said Aryan Negahdari.  The coaches also participated in practical assessments on many of these areas.  They were asked to demonstrate the coaching skills that they were learning.  They ended the course with a technical session that covered various areas on different wrestling techniques and drills.  “This group of coaches was great!  They were eager to learn and had a great effort each day.  It was great to see them grow as coaches during the course.”  said Zach Errett.

AUSParticipants of the Level 1 Coaching Course and the Introduction to Referee Course host their certificates after completing the course in Sydney. (Photo: United World Wrestling)

The Introduction to Referee Course was conducted by Mr. Stefan Rudevics (AUS) – UWW Referee Educator.  This course had 14 participants (11 men and 3 women). The referee participants focused on skills that would provide a solid foundation as a referee.  The areas they focused on were evaluation of holds, starting and ending matches, referee mechanics, positioning, safety of the athletes, and controlling the bout.  “"It was fun, and the days went quick. We learnt by doing; pre- and post-course film sessions and putting it all into action on the youth Nationals with close senior referee support. Stefan was supportive, patient and very knowledgeable. He gave us feedback throughout the whole event and discussed multiple sequences of us refereeing on video, both simulated and live.” said Luke Massey.  During their course, they were asked to referee simulated matches.  This allowed them to use the skills that they were learning.  Many of these referees also participated in the Youth Nationals after the course.  “The course is a fantastic starting point for a refereeing journey, especially to complete it with a competition which helped us gain confidence, humility and insights.” Said Jackie Hattingh. During the event, they were evaluated and given feedback during the sessions.  “Throughout the course, the participants were able to build on their knowledge of wrestling and learn how to referee matches. They expanded their knowledge of the rules and understood new and different philosophies of wrestling they had not contemplated before. As an educator, it makes me so proud to see such development of my students. From little to no refereeing knowledge, to confidently and competently calling challenging matches and feeling good about it shows UWW's development program works.” said Stefan Rudevics.

AUS
Stefan RUDEVICS (AUS) (middle) leads the Introduction to Referee Course. (Photo: United World Wrestling)

Wrestling Australia and Combat Australia are actively looking to grow the sport and improve their workforce.  Since they began these referee courses, their national referee enrollment has risen from 7 to 41. This is almost a 500% growth in referees since we started, including 11 female officials.   “We would like to thank Zach Errett, Stefan Rudevics & UWW for the fantastic opportunity they provided our emerging coaches and referees. The training that Zach and Stefan provided throughout the week was of very high value and incredibly important for the growth of our sport here in Australia. The people they trained this week can now go out to practice their new skills and plant the seeds for future.  The feedback we received from all attendees was that they learnt so much and have already started to apply these new skills within days. We look forward to repeating this type of training on a regular basis as it is so important for the growth of our great sport of Wrestling.” said Andrew Kanatli – President of Wrestling Australia

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.