#development

Wrestling Australia Hosts Education Week prior to Youth Nationals

By United World Wrestling Press

SYDNEY, Australia (October 25) – Wrestling Australia and Combat Australia organized an Education Week prior to their Youth Nationals.  During the week, the participants had an opportunity to participate in a Level 1 Coaching Course and the Introduction to Referee Course.  The coaching course was held on 17-19 October and the referee course was on 20-21 October.  On 22 October, Wrestling Australia hosted their Youth National Competition at the Whitlam Leisure Centre.

The Level 1 Coaching Course was conducted by Mr. Zach Errett (USA) – UWW Education Manager.  This course had 11 participants (8 men and 3 women).  The coach participants focused on many topics that would improve their coaching skills.  The areas of emphasis included:  implementing discovery games, identifying key factors in a technique, introducing new skills, improving coaching skills, checking for comprehension, risk management, age group characteristics, athlete safeguarding and anti-doping.  “We all learned a lot in a short period of time - the quality of teaching was great and very professional.” said Aryan Negahdari.  The coaches also participated in practical assessments on many of these areas.  They were asked to demonstrate the coaching skills that they were learning.  They ended the course with a technical session that covered various areas on different wrestling techniques and drills.  “This group of coaches was great!  They were eager to learn and had a great effort each day.  It was great to see them grow as coaches during the course.”  said Zach Errett.

AUSParticipants of the Level 1 Coaching Course and the Introduction to Referee Course host their certificates after completing the course in Sydney. (Photo: United World Wrestling)

The Introduction to Referee Course was conducted by Mr. Stefan Rudevics (AUS) – UWW Referee Educator.  This course had 14 participants (11 men and 3 women). The referee participants focused on skills that would provide a solid foundation as a referee.  The areas they focused on were evaluation of holds, starting and ending matches, referee mechanics, positioning, safety of the athletes, and controlling the bout.  “"It was fun, and the days went quick. We learnt by doing; pre- and post-course film sessions and putting it all into action on the youth Nationals with close senior referee support. Stefan was supportive, patient and very knowledgeable. He gave us feedback throughout the whole event and discussed multiple sequences of us refereeing on video, both simulated and live.” said Luke Massey.  During their course, they were asked to referee simulated matches.  This allowed them to use the skills that they were learning.  Many of these referees also participated in the Youth Nationals after the course.  “The course is a fantastic starting point for a refereeing journey, especially to complete it with a competition which helped us gain confidence, humility and insights.” Said Jackie Hattingh. During the event, they were evaluated and given feedback during the sessions.  “Throughout the course, the participants were able to build on their knowledge of wrestling and learn how to referee matches. They expanded their knowledge of the rules and understood new and different philosophies of wrestling they had not contemplated before. As an educator, it makes me so proud to see such development of my students. From little to no refereeing knowledge, to confidently and competently calling challenging matches and feeling good about it shows UWW's development program works.” said Stefan Rudevics.

AUS
Stefan RUDEVICS (AUS) (middle) leads the Introduction to Referee Course. (Photo: United World Wrestling)

Wrestling Australia and Combat Australia are actively looking to grow the sport and improve their workforce.  Since they began these referee courses, their national referee enrollment has risen from 7 to 41. This is almost a 500% growth in referees since we started, including 11 female officials.   “We would like to thank Zach Errett, Stefan Rudevics & UWW for the fantastic opportunity they provided our emerging coaches and referees. The training that Zach and Stefan provided throughout the week was of very high value and incredibly important for the growth of our sport here in Australia. The people they trained this week can now go out to practice their new skills and plant the seeds for future.  The feedback we received from all attendees was that they learnt so much and have already started to apply these new skills within days. We look forward to repeating this type of training on a regular basis as it is so important for the growth of our great sport of Wrestling.” said Andrew Kanatli – President of Wrestling Australia

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.