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Wrestling is back in force in Thailand

Monday, March 27, 2023 - 15:26 By United World Wrestling Press

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CHIANG MAI, Thailand (March 27) --- Following the visit by Ms. Deqa NIAMKEY, Director of the Development Department, President Nenad LALOVIC commissioned the return of wrestling to Thailand both nationally and internationally. The answer came from the Thai National Olympic Committee, which made it possible to revive wrestling. 

The Thai National Olympic Committee allowed the organization of an Olympic Solidarity course in collaboration with United World Wrestling to jointly deliver a UWW Level 1 Coaching, Training and Introduction to Refereeing course.

Thirty participants, including coaches, referees and seven federal staff members, were present for this training. Mr. VUISIT TANGVARITHRON, President of the Thai Wrestling Association, also made the trip to the city of the Lanna Empire, Chiangmai.

refReferees work together during the Introduction to Refereeing course. (Photo: United World Wrestling)

For this revival of wrestling in Thailand, United World Wrestling sent three trainers: Vincent AKA, UWW development officer, Ashok KUMAR, UWW educator, and Komeil GHASEMI, Olympic champion. 

The opening ceremony welcomed the presence of Mr. PREM Vathabunditkul, Vice-president of the Thai Wrestling Association. He set the scene by emphasizing the Association's objective to train new coaches and referees. 

Mr. Narin Sangsrichan, Vice-president of University Sports in Thailand, set the course by saying, "Chiang Mai Sports University and the Thai Wrestling Association, let's house this camp for you and welcome new coaches to achieve national excellence."

The Thai wrestling Association requested Level II training. However, given the level of the participants, it was agreed to start with a Level I course to establish a solid foundation in terms of technical and pedagogical skills for these coaches. However, a Level II course will be organized in 2023 with the same participants. 

VincentVincent AKA presents development programs to the Thai Wrestling Association. (Photo: United World Wrestling)

Vincent Aka took the opportunity to present to the President of the Thai Wrestling Association all of United World Wrestling's development programs. He also gave the Olympic Solidarity programs accessible to National Federations through their National Olympic Committees.

The President of the Thai Wrestling Association was very satisfied with this course and is already looking to the future by thinking of two programs that can help develop the Thai Wrestling Association. 

Mr. Pattaya Charlie, a member of the Association, reinforced the general satisfaction. During the closing ceremony, he said, "In the name of Chiang Mai Sports University, we would like to thank United World Wrestling for sending us a talented team of educators. On this occasion, we learned new techniques, the evolution of the rules, and new teaching methods based on the fundamentals of wrestling to train our new coaches and referees."

Speaking of his contribution to the success of this camp, Komeil Ghasemi noted his pride and enthusiasm to bring his stone to the wrestling family. "I am thrilled to share my experience and my expertise with all the participants. UWW remains committed to its affiliated members and is always concerned for their development and is committed to working with all the partners concerned towards this objective of sustainable development while keeping the course of the 2022-2026 strategy."

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.