Development

Wrestling Key Player in ASOIF's 'Women Lead Sports' Programme

Tuesday, May 18, 2021 - 20:12 By United World Wrestling Press

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Led by UWW Development Director Deqa Niamkey, wrestling and its development team played a key role in fulfilling ASOIF's mission to provide classes and leadership opportunities to female leaders in sport looking to "strengthen their self-confidence and acquire important skills to influence, negotiate, communicate, navigate politics, manage stakeholders and lead in male-dominated environments"

A snippet from the ASOIF article:

During the last two months, more than 60 future women leaders from ASOIF’s member federations successfully completed a series of virtual live-coaching sessions, aimed at preparing them to serve in elective positions of their respective International Federation (IF), Continental Association or National Federation.

The “Women Lead Sports” online masterclass, run by professional coach Gabriela Mueller, was created to help increase the number of women in leadership positions across the Olympic Movement. Amongst others, participants learn how to strengthen their self-confidence and acquire important skills to influence, negotiate, communicate, navigate politics, manage stakeholders and lead in male-dominated environments. They also receive personalised coaching, helping them to define their next strategic steps. The course tailored to ASOIF’s member federations was adapted to the current reality of the COVID-19 pandemic, with congresses and elections taking place in different formats and requiring strong skills in digital communication. Senior women leaders joined certain sessions to share their experience, provide advice and inspire.

“The programme was a swift and effective response to prepare an equal future in a COVID-19 sports world and thereafter”, said Gabriela Mueller. “Even though in many cases the pandemic has been gender-regressive across several sectors, the online masterclass empowers women to run campaigns, get elected and lead.”

Full story on the ASOIF website, here

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.