#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleTirana

Muhamet Malo 2025: Bumpy ride to gold for Kiyooka in 53kg debut

By Vinay Siwach

TIRANA, Albania (March 1) -- When Olympic 53kg champion Akari FUJINAMI (JPN) moved up to 57kg last year, Moe KIYOOKA (JPN) emerged as the top wrestler in Japan at 53kg by winning the Emperor's Cup.

On Saturday, Kiyooka made her 53kg debut internationally at the Muhamet Malo Ranking Series in Tirana. Though she captured the gold medal, her road to gold was not a smooth sailing.

Kiyooka defeated European champion Andreea ANA (ROU) 6-0 in the final to given Japan its sixth gold medal in Women's Wrestling. The world 55kg champion opened her tournament with two technical superiority wins but come the semifinals, Kiyooka was given a reality check.

Liliia MALANCHUK (UKR) opened the scoring in the semifinals and led 6-0 after she used a bow and arrow to turn Kiyooka. A little stunned with start, Miyooka remained calmed and did not allow Malanchuk more openings. She clawed her way back to make it 8-8 but Malanchuk was leading on criteria. It was only after Kiyooka blasted a double-leg and later added more takedowns to 15-8.

"I didn't expect my opponent to score six points in the first place," Kiyooka said. "I was really nervous, and I was also thinking about how I was going to get it from here. There was still time to calm down so I thought that if I continued with my wrestling, I would be able to win. So I just kept in mind that I needed to stay calm without getting anxious."

In the final, Kiyooka wrestled European champion Andreea ANA (ROU) who kept the Japanese world champion quiet for the first period, with only 1-0 lead. But Kiyooka blasted double-legs in the second period, earning a stepout and takedown. A takedown finished things off for Kiyooka.

Kiyooka explained that she may have been victim of overthinking, about her opponents and their styles before the tournament began.

"I was wondering what level the foreign wrestlers in the 53kg class and how well I would be able to compete there," she said. "I researched information about each opponent, match by match, but I thought it was important to win with my own wrestling, so I looked at my opponent."

Kiyooka and other winners of Emperor's Cup will head to Amman for the Asian Championships. The tournament will be without the +2kg allowance which makes it even more difficult for Kiyooka.

"I was able to compete at 55kg this time, which was 2kg over, but I also lost weight," she said. "I'm planning to switch it up as soon as I get back and prepare for the Asian Championship. When it comes to the mat, I have felt that level of competition so high in  previous tournaments. I'm going to reconsider how I can win in wrestling, and I'm going to go back and practice."

Kiyooka's gold was sixth for Japan, which had seven female wrestlers at the Muhamet Malo. Only Nodoka YAMAMOTO (JPN) failed to win a medal at 76kg, a weight class won by Dymond GUILFORD (USA) who defeated Asian Games champion Aiperi MEDET KYZY (KGZ), 2-1, in the final.

Medet Kyzy was not impressed with a few referee calls in the final which only saw activity clock points. Guilford was leading 1-1 on criteria when Medet Kyzy was put on the 30-second clock with a minute left in the match.

Guilford's lead became 2-1 and despite Medet Kyzy's efforts, Guilford did not give up on defense. With 15 seconds on the clock, Guilford was about to be warned for fleeing and at the same time Medet Kyzy hit a leg-attack. But the referee whistle to warn Guilford at the exact moment.

Kyrgyzstan challenged the call and on review Medet Kyzy was seen grabbing Guilford's hair and the American was warned for fleeing. But there was no chance in the score with Guilford leading 2-1 with 10 seconds left.

Guilford would claim the gold with that score, ending Medet Kyzy's great run till the final with a silver medal.

At 57kg, two weeks after winning the 55kg silver medal at the Zagreb Open, Samantha STEWART (CAN) upgraded to gold at 57kg at Muhamet Malo, securing a fall over former U23 European champion Elvira SULEYMAN KAMALOGLU (TUR) with 50 seconds remaining on the clock.

The 34-year-old former world bronze medalist was in stunning form in Tirana, securing a fall over Tamara DOLLAK (HUN) and beating Tokyo Olympian Luisa VALVERDE (ECU) in the semifinals.

"Age is just a number and I don't want to cut weight anymore so I will be staying at 57kg," Stewart said.

With only four wrestlers, the 72kg weight class was a round-robin bracket and three-time world medalist Zhamila BAKBERGENOV (KAZ) emerging as the gold medalist. Three wrestlers ended with two wins each and it wasn't the Round 3 bout between Alla BELINSKA (UKR) and Alexandria GLAUDE (USA) that the medalists were decided.

Bakbergenova pinned Linda MACHUCA (ARG) in her Round 3 bout and finished with 9 classification points from three bouts. Belinska defeated Glaude 4-3 and had 9 classification points as well. However, Bakbergenova had 10 technical points scored while Belinksa had nine. Glaude, who had defeated Bakbergenova in Round 2, finished with a bronze medal.

RESULTS

53kg
GOLD: Moe KIYOOKA (JPN)    df. Andreea ANA (ROU), 6-0

BRONZE: Natalia MALYSHEVA (UWW) df. Zeynep YETGIL (TUR), 7-0
BRONZE: Yuxuan LI (CHN) df. Liliia MALANCHUK (UKR), 10-0

57kg
GOLD: Samantha STEWART (CAN) df. Elvira SULEYMAN KAMALOGLU (TUR), via fall

BRONZE: Amanda MARTINEZ (USA) df. Evelina HULTHEN (SWE), 4-3
BRONZE: Luisa VALVERDE (ECU) df. Tamara DOLLAK (HUN), 5-2

72kg
GOLD: Zhamila BAKBERGENOVA (KAZ)
SILVER: Alla BELINSKA (UKR)
BRONZE: Alexendria GLAUDE (USA)

76kg
GOLD: Dymond GUILFORD (USA) df. Medet KYZY AIPERI (KGZ), 2-1

BRONZE: Anastasiya ALPYEYEVA (UKR) df. Meile ZHANG (CHN), 2-1
BRONZE: Elmira SYZDYKOVA (KAZ) df. YANGLA (CHN), via fall