#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleTirana

Kamal soars high with Tirana Ranking Series gold

Sunday, March 2, 2025 - 00:02 By Vinay Siwach

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TIRANA, Albania (March 1) -- The last time Kerem KAMAL (TUR) was in action internationally, he did not have a favorable outcome. A bloody battle with Georgij TIBILOV (SRB) ended in a loss at the European Championships.

But Kamal, who impressed all with his performance at all the age-group World Championships and continentals, started the 2025 season with a scintillating victory at the Muhamet Malo Ranking Series, capturing the 63kg gold medal.

The 2022 U23 world champion was in his elements as he defeated Doolotbek CHOIBEKOV (KGZ), 10-0, in the final with two big throws for four points each. His first shoulder throw gave him a 4-0 lead, then he got the par terre position from which he performed a suplex for four points to win in just over a minute. Choibekov challenged for a leg-foul but Kamal's movements were clean.

In his earlier bouts, he defeated Mehdi MOHSEN NEJAD (IRI) 5-1 in the quarterfinals with some incredible defense from par terre in the first period. When Mohsen Nejad tried to turn Kamal, the Turkish wrestler moved forward on the mat to break Mohsen Nejad's grip.

Mohsen Nejad needed to score to break Kamal's 1-1 criteria lead and tried a big throw which Kamal blocked and pinned Mohsen Nejad on the mat for four points.

"At the Turkish Championships six weeks ago, I moved up to the new weight class of 63kg," Kamal said. "This time I competed against very strong opponents like Mohsen Nejad from Iran and [Razvan] Arnaut from Romania. I’m happy that I was able to win all my matches. It was a good start to the new year.

Kamal will now be busy for the preparation of European Championships to be held in second week of April in Bratislava, Slovakia.

"I’m not yet 100 percent fit," he said. "I focused a lot on endurance training during the training camp, and my preparations are fully aligned with the European Championships. I wanted to test my ground defense -- I did a good job [in Tirana] but I will work even harder to make sure I can reach my full potential at the European Championships."

Razzak BEISHEKEEV (KGZ)Razzak BEISHEKEEV (KGZ) throws Valentin PETIC (MDA) for four points during the 67kg final in Tirana. (Photo: United World Wrestling / Kostadin Andonov)

Kyrgyzstan did win a gold medal as U23 world champion Razzak BEISHEKEEV (KGZ) brought out his best in the final against Valentin PETIC (MDA), beating the Moldovan 11-0 to capture the 67kg gold medal.

This was the second gold medal for Kyrgyzstan in Tirana after Yryskeldi MAKSATBEK UULU (KGZ) won the 77kg gold medal on Friday.

Beishekeev, the U23 world champion last year in Tirana, needed only the first par terre position to complete the technical superiority win over Petic. He went for the reverse left and scored four points and as Petic landed on his back, Beishekeev went for the fall. However, Petic blocked Beishekeev with his hands on legs was docked two caution points.

With a 7-0 lead and restart in par terre, Beishkeev once again went for the reverse lift and scored a four-pointer to complete the 11-0 win.

RESULTS

63kg
GOLD: Kerem KAMAL (TUR) df. Doolotbek CHOIBEKOV (KGZ), 10-0

BRONZE: Baiaman APILOV (KGZ) df. Aleksandrs JURKJANS (LAT), via inj. def.
BRONZE: Mehdi MOHSEN NEJAD (IRI) df. Razvan ARNAUT (ROU), 3-1

67kg
GOLD: Razzak BEISHEKEEV (KGZ) df. Valentin PETIC (MDA), 11-0

BRONZE: Joni KHETSURIANI (GEO) df. Madiyar MAULITKANOV (KAZ), 7-2
BRONZE: Bagdat SABAZ (KAZ) df. Lei LI (CHN), 9-1