#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleTirana

Muhamet Malo 2025 Ranking Series Day 4 Recap

Saturday, March 1, 2025 - 09:28 By Vinay Siwach

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TIRANA, Albania (March 1) -- Four Women's Wrestling weight classes and two Greco-Roman weight classes as Muhamet Malo 2025 Ranking Series enters day four in Tirana. Here's the recap of day three

WATCH LIVE | LIVE MATCH ORDER | DAY 3 RESULTS

15:35: Joni KHETSURIANI (GEO) and Razzak BEISHEKEEV (KGZ) received cautions for negative wrestling but Beishekeev had two activity points and turn from par terre in the 67kg semifinal as he defeated Khetsuriani 6-2 to make the final.

The former U17 world champion and 2024 U23 world champion Beishekeev will wrestle Valentin PETIC (MDA) for the gold after the Moldovan survived a spirited comeback from Bagdat SABAZ (KAZ) in the other semifinal to win 13-8

15:20: Aleksandrs JURKJANS (LAT) thought he has earned his first Ranking Series medal after he gut-wrenched Doolotbek CHOIBEKOV (KGZ) for an 8-0 win in the 63kg semifinal. However, Choibekov challenges the first takedown and on review, it is deemed a risk from Choibekov and all points are cancelled. Choibekov then takes a 4-1 lead before a big throw gets him four more. A 9-3 win for Choibekov.

He will face Kerem KAMAL (TUR) in the final who defeated Razvan ARNAUT (ROU) 5-1 in the other semifinals.

15:05: Medet KYZY AIPERI (KGZ) storms into the 76kg final with 10-0 win over Anastasiya ALPYEYEVA (UKR). She scored three takedowns and huge reverse lift for four to win. She will take on Dymond GUILFORD (USA) who pulled off a 14-1 win over Elmira SYZDYKOVA (KAZ).

14:55: Samantha STEWART (CAN) with yet another Ranking Series final. She beats Luisa VALVERDE (ECU) 5-2 at 57kg after two takedowns to one. She will take on Elvira SULEYMAN KAMALOGLU (TUR) for the gold medal as the Turkish defeated Amanda MARTINEZ (USA), 9-3.

14:40: Moe KIYOOKA (JPN) manages to scrap out a tough win against Liliia MALANCHUK (UKR) at 53kg. Malanchuk caught Kiyooka in a bow-arrow lock and rolled her for a 6-0 lead. But Kiyooka regrouped and scored two takedowns to cut the lead to 6-4. Malanchuk kept shooting for the legs and Kiyooka kept defending with double underhooks. A caution against Malanchuk for hair-pulling and Kiyooka gets another point. Malanchuk gets two points out of a scramble and Kiyooka is forced to defend the situation. Malanchuk leads 8-5 at the break.

Kiyooka with a snapdown and go-behind to begin the second period. Another takedown when she finally gets the lead 9-8. Malanchuk challenges the last takedown as she had her hand between the bended knee as defense. The points are cancelled as Kiyooka's action is deemed dangerous, bending the knee more than 90 degrees. Malanchuk lead 8-7 with 2 minutes remaining. A stepout for Kiyooka but Malanchuk leads 8-8 on criteria. Finally, a takedown for lead for Kiyooka which Malanchuk blocks with open fingers. Kiyooka leads 11-8 and restart in par terre from which she turns Malanchuk to lead 13-8. Malanchuk makes a desperate attempt but Kiyooka go-behind for two points and a 15-8 win.

On Mat B, Andreea ANA (ROU) got two points for Zeynep YETGIL (TUR) failure to score in the activity clock and give ones for the same. She hangs on for a 2-1 win against Yetgil to book a spot in the final against Kiyooka.

The semifinals begin at 14:30 local time

13:20: Joni KHETSURIANI (GEO) enters the 67kg semifinals with a 7-1 win over Abu AMAEV (BUL). After losing a challenge very early in the bout, Khetsuriani managed to lead 5-1 from par terre. He scored a stepout in the second was awarded the second passivity advantage as well which propelled him to a 7-1 win.

13:05: A last second stepout for Andreea ANA (ROU) to beat Natalia MALYSHEVA (UWW) at 53kg! With 20 seconds left, Malysheva led 3-0 but Ana scored a takedown to make it 3-2 with 10 seconds on the clock. She went for the leg straightaway and carried Malysheva outside the zone for one to win 3-3.

13:00: Yuxuan LI (CHN) manages to score a takedown on Moe KIYOOKA (JPN) but that is all. Kiyooka rallies to pile up takedowns to beat Li 12-2 in three minutes and 23 seconds. 

12:45: Anastasiya ALPYEYEVA (UKR) with a 44 seconds technical superiority win over Vanesa GEORGIEVA (BUL) in the 76kg quarterfinals. Alpyeyeva is a former U23 world champion and has been at 72kg for Ukraine for long but changing to the Olympic weight class of 76kg now

12:40: Mehdi MOHSEN NEJAD (IRI) cannot find a way to penetrate Kerem KAMAL's (TUR) defense. The two met at 63kg and Mohsen Nejad got the first par terre. No score. Kamal was on top in the second period but failed to score. But with a 1-1 criteria lead to Kamal, Mohsen Nejad was forced to score but his desperate attempt lands him on his back and Kamal gets four for a 5-1 win.

12:30: Two quarterfinals results which happened at different times. Elmira SYZDYKOVA (KAZ) beats Alexandra ANGHEL (ROU) 12-1 to move into the semifinals while Medet KYZY AIPERI (KGZ) takes full six minutes to beat Enrica RINALDI (ITA) 9-0.

12:15: Alexandria GLAUDE (USA) makes a statement with a win over Zhamila BAKBERGENOVA (KAZ) at 72kg. Glaude never let Bakbergenova to go for the big moves and counter with her takedowns. She beats the Kazakh 7-2.

12:10: Alla BELINSKA (UKR) with a fall at 72kg Round 2 against Linda MACHUCA (ARG). The fall makes it extremely likely that she will top the group

11:55: Huge win for Joni KHETSURIANI (GEO) over Leri ABULADZE (GEO). The bout at 67kg was Abuladze trying to switch to an Olympic weight class. However, that proves too much for him right now. Khetsuriani got the par terre and then was about to score when Abuladze committed a leg foul. Abuladze challenge but lost which made the score 4-0 for Khetsuriani. He defended par terre in the second period and won 4-1

11:41: On Mat A, three-time world silver medalist Zhamila BAKBERGENOV (KAZ) holds on to a 3-1 win over Alla BELINSKA (UKR) in Round 1 of 72kg.

11:40: World champion Moe KIYOOKA (JPN), who is now trying to be at 53kg since Olympic champion Akari FUJINAMI (JPN) has moved up to 57kg, wins her first bout over Felicity TAYLOR (USA) 8-0. Kiyooka was on the leg lace quite a few times but was defended well but Taylor. But Kiyoola still managed a 10-0 win with a minute and 16 seconds remainig.

11:30: Anastasiya ALPYEYEVA (UKR) takes out Nodoka YAMAMOTO (JPN) at 76kg in the opening round. Alpeyeyeva with leg attacks that clearly unsettled Yamamoto who likes to stay on upper body. A 9-1 win for Alpyeyeva.

11:20: Aiperi MEDET KYZY (KGZ) takes her time but manages to beat Meile ZHANG (CHN) 11-0 with 36 seconds left. Great start for Medet Kyzy is a slightly stacked weight class.

11:10: Morten THORESEN (NOR) just blanked Sebastian NAD (SRB) at 67kg! Extreme pace from Thoresen to get two passivity calls and stepouts in his wins.

11:00: Day four of the Muhamet Malo Ranking Series. No rain today and bright sunshine blesses Tirana. Women's Wrestling and Greco-Roman wrestlers will be on the mat.