#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.

#WrestleTirana

Paris medalists Valiev, Amouzad make golden return in Tirana

Wednesday, February 26, 2025 - 20:04 By Vinay Siwach

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TIRANA, Albania (February 26) -- Three Paris Olympic medalists were in action on day one of the Muhamet Malo Ranking Series event and two returned with medals.

Chermen VALIEV (ALB) and Rahman AMOUZAD (IRI), medalists at 74kg and 65kg, have announced themselves as early contenders for their respective continental championships. Islam DUDAEV (ALB), the third Paris medalist in action on Thursday, lost his 1/8 final at 65g.

Returning to action for the first time since winning the bronze medal at the Paris Olympics, Valiev claimed the gold medal at 74kg in Tirana, Albania. To make the victory sweeter, he defeated four-time European champion Tajmuraz SALKAZANOV (SVK) in the final at home.

Salkazanov has won gold medal at the European Championships for four straight editions and was expected to win this year, especially with the tournament to be held in Bratislava, Slovakia. But with Valiev beating Salkazanov, the odds have changed.

Chermen VALIEV (ALB)Chermen VALIEV (ALB) and Tajmuraz SALKAZANOV (SVK) in a tangle during the 74kg final. (Photo: United World Wrestling / Kostadin Andonov)

The two wrestlers were matched up for similar style of wrestling and were slow off the blocks. Valiev, however, kept his half shots on which forced Salkazanov to be on the activity clock. Valiev was up 1-0 at the break.

Valiev followed a similar strategy in the second period and Salkazanov was again put on the activity clock and Valiev led 2-0. The score was too steep for Salkazanov and his desperate attempts in the end as Valiev won 2-0.

Albania's other Paris Olympic bronze medalist Islam DUDAEV (ALB) did not have a similar luck at 65kg as he lost to Kaisei TANABE (JPN) and finished without a medal.

However, Paris silver medalist at 65kg Rahman AMOUZAD (IRI) expectedly made it to the final and won gold medal after a 5-1 win over Taiyrbek ZHUMASHBEK UULU (KGZ).

He opened the scoring with a takedown and continued with his attacks. A takedown on the edge made it 4-0 and Zhumashbek Uulu was cautioned for fleeing which made it 5-0. Amouzad took a step back and was content with the lead.

Zhumashbek Uulu got a point at the end for negative wrestling from Amouzad but that did not stop the Iranian from winning 5-1.

The second gold medal for Iran was won by Ali MOMENI (IRI), who was in Tirana last year for the U23 World Championships and won bronze medal. He earned gold at 57kg with a fall over Aiaal BELOLYUBSKII (TJK) in the second period.

Momeni was down 2-1 at the break but never looked worried about the match up against Belolyubskii. A half whipover from Momeni in the second period caught Belolyubskii unbalanced and Momeni was quick to hold him on the mat and get the fall.

Momeni's gold more or less confirms his spot on the Asian Championships team as he also defeated Hadi REZAEI (IRI) in the first match who could have made a claim for the spot if he had won.

Despite the loss, Belolyubskii can take heart from the fact that he became the first Tajik wrestler to win a medal at a Ranking Series event. He opened his day with a 4-1 win over Roberti DINGASHVILI (GEO), dominated Weiyu LI (CHN) for an 8-1 win and defeated Sultan KURMANALIYEV (KAZ) 10-4 in semifinals.

Japan won two gold medals as well, another example of the serious depth it has in wrestling.

Asian silver medalist Yoshinosuke AOYAGI (JPN) was up against former European champion Vazgen TEVANYAN (ARM) but remained unfazed in his 4-1 victory at 70kg. Tevanyan would be upset with his approach in the final as he defended a little too much.

As Aoyagi led 1-0 after the break, Tevanyan got the criteria 1-1 lead for Aoyagi's passivity. However, the referees deemed Tevanyan passive one more time and Aoyagi kept Tevanyan from scoring to lead 2-1. Any further attempts from Tevanyan were also thwarted by Aoyagi who got two more points for a throw at the end.

Takara SUDA (JPN)Takara SUDA (JPN) defeated Nachyn MONGUSH (UWW) in the 61kg final. (Photo: United World Wrestling / Kostadin Andonov)

At 61kg, Takara SUDA (JPN) upset former U23 world champion Nachyn MONGUSH (UWW) in a thrilling final.

Suda was quick off the blocks and scored a stepout and then hit a double leg for a 3-0 lead. Mongush stopped Suda with a chestwrap and then exposed him for two points. A reversal made it 4-2 before Suda got a takedown to lead 6-2 at the break.

Mongush began the second period with an attempted headpinch but Suda blocked it and pinned Mongush on the mat for two points to lead 8-2. Just when it seemed like he will run away with the gold medal, Mongush mounted a comeback. He scored a stepout and Suda was cautioned for fleeing.

With the score 8-4, Mongush scored another stepout and managed a takedown with 31 seconds left on the clock. A stepout without fleeing made it 8-8 but Suda kept the criteria lead for four two-point moves. He held on for the remaining 11 seconds and won the gold medal.

RESULTS

57kg
GOLD: Ali MOMENI (IRI) df. Aiaal BELOLYUBSKII (TJK), via fall

BRONZE: Almaz SMANBEKOV (KGZ) df. Merey BAZARBAYEV (KAZ), 3-2
BRONZE: Sultan KURMANALIYEV (KAZ) df. Weiyu LI (CHN), 9-9

61kg
GOLD: Takara SUDA (JPN) df. Nachyn MONGUSH (UWW), 8-8

BRONZE: Mukhamed BALGABAY (KAZ) df. Stilyan ILIEV (BUL), 7-0
BRONZE: Artem GOBAEV (UWW) df. Leomid COLESNIC (MDA), 3-0 

65kg
GOLD: Rahman AMOUZAD (IRI) df. Taiyrbek ZHUMASHBEK UULU (KGZ), 5-1

BRONZE: Bilol SHARIP UULU (KGZ) df. Kaisei TANABE (JPN), 3-1
BRONZE: Real WOODS (USA) df. Kaiji OGINO (JPN), 9-1

70kg
GOLD: Yoshinosuke AOYAGI (JPN) df Vazgen TEVANYAN (ARM), 4-1

BRONZE: Vasile DIACON (MDA) df. Akaki KEMERTELIDZE (GEO), 10-0 
BRONZE: William LEWAN (USA) df. James GREEN (USA), 4-3

74kg
GOLD: Chermen VALIEV (ALB) df. Taimuraz SALKAZANOV (SVK), 2-0

BRONZE: Yones EMAMI (IRI) df. Orozobek TOKTOMAMBETOV (KGZ), 6-1
BRONZE: Murad KURAMAGOMEDOV (HUN) df. Magoma DIBIRGADZHIEV (UWW), 1-1

86kg
GOLD: Chandler MARSTELLER (USA) df. Bolat SAKAYEV (KAZ), 2-0

BRONZE: Tariel GAPHRINDASHVILI (GEO) df. Mukhammad ABDULLAEV (KGZ), via fall (4-8)
BRONZE: Rustem MYRZAGALIYEV (KAZ) df. Sebastian JEZIERZANSKI (POL), 8-1