#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.

#WrestleTirana

Jamalov loss, historic Olympic medal for Albania, defensive style: Valiev opens up to UWW

Monday, October 21, 2024 - 17:06 By Vinay Siwach

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TIRANA, Albania (October 21) -- Cherman VALIEV (ALB) sits in the 'VIP Lounge' of the Feti Borova Sports Hall in Tirana on the sidelines of the U23 World Championships. He certainly is a very important person in Albania. At the Paris Olympics in August, Valiev won the bronze medal in the 74kg weight class, becoming Albania's first-ever Olympic medalist in any sport.

Two months later, he has had time to reflect on his Paris Olympic campaign, the controversial loss against Razambek JAMALOV (UZB), and is preparing for the new season, in which he wants to avenge that loss against Jamalov.

United World Wrestling caught up with Valiev on the sidelines of the U23 World Championships. Excerpts from the interview:

Chermen VALIEV (ALB)

- Reflecting on his bronze medal at the Paris Olympics

Valiev: It’s a dream for every athlete to compete at the Olympic Games. As for me, I was able to win a medal. It’s a historic medal for Albania, the first one ever in any sport. It’s a great honor for me that I was able to live up to their expectations. When I joined the national team, they believed in me. I am glad that I could meet their expectations.

I was given an apartment in Albania for winning the Olympic bronze. I am very grateful that they value the athlete’s hard work. I was given prize money as well. Sometimes people on the streets in Albania would come over and ask for a photo. It’s really nice and it motivates me to continue giving my all to show the best results. 

I realize that I’ve won a medal at the Olympic Games. This motivates me to keep working even harder. Time flies quickly, and before you know it, the next Olympic Games will be here.

Chermen VALIEV (ALB)

- Experience at the Paris Olympics

Valiev: I think I gave my all in those two days and did everything I could. I wrestled with all my strength and did my best on the mat. As I said before, I had four matches in Paris, and I won all four of them. To this day, I have been reviewing the matches and I believe that I won without any doubts. If there was any other wrestler in my position he would defend when leading the match. I wasn’t fleeing the mat, I was just defending and this is within the rules.

[In the bronze medal bout], I was emotionally motivated to avenge that loss in Istanbul [at the World Olympic Qualifier]. It was crucial for me at that time to prove that I was better than him, and I was very determined and focused on that match. So, I convincingly defeated Viktor with a score of 6-2 in Paris.

Chermen VALIEV (ALB)

- On his return to Ossetia after Paris Olympics

Valiev: I was welcomed very well in Ossetia as if I was an Olympic champion. I received a lot of support, people were saying that I was their Olympic champion. Even many people not from Ossetia, but from other regions were saying that they saw everything and that I was an Olympic champion for them. It’s very pleasing for me to be appreciated that way.

- On his wrestling style

Valiev: I am not going to change anything in my style. If you don't defend in wrestling, you will give up points. I defend and attack at the same time, scoring points. After all, I win matches somehow. If I didn’t attack, the referees wouldn’t give me points. As I said before, I will try to take the lead in order to avoid such situations in the future. I haven’t really noticed anyone saying that I have a passive wrestling style. I don’t know how to explain it, but as soon as I feel the referee is about to give a passivity point, I always try to change the course of the match. 

I don’t usually prepare for any specific wrestler. I just do my job. I have a plan in my head, I watch their matches, and I know their strengths and weaknesses. For example, if I know he has a signature move, I try not to get caught for that. Sitting and watching the matches of my opponents all day long isn't something I do.

Chermen VALIEV (ALB)

- On growing up with wrestling

Valiev: Wrestling is the number one sport in Ossetia. In my hometown Ardon, there was just wrestling and football. My elder brother started wrestling first. All our family is into it. My father used to wrestle as well. There are three kids in the family. My brother, sister and myself. I started wrestling when I was eight years old. My dad was wrestling only when he was at school, but my elder brother still trains, he sometimes competes at the local tournaments and finishes on the podium. So there was no choice. I liked playing football as well, but up until now, I do freestyle wrestling. When I was wrestling at the cadet level, I started showing some good results, I started going here and there to the training camps and competitions. I really loved that atmosphere of traveling to different places and meeting new people. So, I couldn’t give it up.

When I was a kid, the coaches were telling me that I was talented and that I had to train hard, but it wasn’t something like being a wonder kid or someone very special.

- On his idol Kudukhov

Valiev: I always wanted to be like Besik KUDUKHOV. I always tried to copy his wrestling style, his moves and his throws. He was super-fast and I really copied him, but only when I was a child. Over time I’ve got my own style and technique. It’s difficult to be as fast as he was. I got the chance to train with Besik only once. It was two days before he died. Up until now, people keep saying that he was a very well-mannered, decent man. He was not just a good wrestler, but also a very kind person. 

- On his return to competition next year

Valiev: My next tournament will be a Ranking Series here in Albania. When I step on the mat, the number one priority for me is to win the match. Of course, the Olympic medal gives me more confidence and status, but the medal won’t wrestle for me. So, I have to do my best to win the match.  

I have learned a little bit of the Albanian language, I really want to improve on that. But I need to start with English first.

(Translation by Karina Mirzoian)