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Kenyan Wrestling Federation aims to go beyond the summits 

Tuesday, November 14, 2023 - 18:33 By United World Wrestling Press

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NAIROBI, Kenya (November 14) The Kenyan Wrestling Federation, in partnership with the Kenyan Olympic Committee, is working to grow and develop wrestling in their country. Today, the Kenyan Wrestling Federation is one of the leading wrestling federations participating at the world and continental levels. Based on that, the NOC and the KWF have decided to organize courses for their coaches and referees to help their training further.

The coaches and referees participated in a Level 1 Coaching Course and an Introduction to Referee Course from October 20-24. The Refereeing Course ended with a competition on October 25, intending to evaluate the referees understanding.

The Level 1 Coaching Course was conducted by Vincent AKA – UWW development officer from the Ivory Coast. The course had 25 participants (18 men and seven women). "The participants were very disciplined, excited, and asked questions. Their active participation during the course showed their willingness to learn," said Aka.

For the first time, the Kenyan Wrestling President came to the closing ceremony, sending a warm word to the participants and the trainers. "We appreciate you; thank you for coming to Kenya to train our coaches and referees," said Mr. President.

At the closing ceremony, Humphrey KAYANGE, a Kenyan IOC member representing the President of the Kenyan National Olympic Committee, sent a very encouraging word to the participants. "Continue to enjoy the sport; you have so many opportunities. There are so many opportunities where the National Olympic Committee supports you. But this is a start; you cannot stop here," said Kayange.

Kayange also mentioned there's a lot of potential in Kenya for wrestling. "There's a lot of Mahabilas in Kenya and we need to create a pathway for them. We also want to continue to support all the coaches and referees who have shown their commitment," said Kayange.

KENKenya hosted an Introduction to Referee Course in Nairobi in late October. (Photo: United World Wrestling)

The Level 1 Course focused more on how to coach. The coaches participated in practical assessments to demonstrate their skills, while the theoretical part was a written examination. 

Mr. Charles VILLET – UWW Educator, IS, Olympic Referee and Rio Golden Whistle winner, conducted the Introduction to Refereeing course. This course had the same participants. 

The referee participants focused on skills that would provide a solid foundation as a referee. They focused on evaluations of holds, starting and ending matches, and referee mechanics, among many other areas. The participants learned these areas through theoretical and practical applications. Then, at the end of the course, the new candidates refereed the local U17 tournament. This allowed them to use the skills that they learned during the course. 

"All of you are winners. This sport is the best for development, respect, teaching people, and respecting your father, mother, and country," said Villet. 

"We have been fortunate in these areas, especially on technical issues. Techniques are changing, and how people execute techniques becomes different. We need to improve our technical game because that is the base of everything," said Mr. Wallucho, the Kenyan Wrestling Federation Secretary.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.