#development

Mauritius introduces wrestling into national school program

Friday, August 4, 2023 - 12:36 By United World Wrestling Press

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The Mauritius Wrestling Federation inducted on the national schools program with 10 trained P.E. Teachers in various schools across the island and signature of a MOU is foreseen with the Ministry of Education to officialise the agreement next month.

Following the launch of the UWW Regional Education Development Program for the Indian Ocean 2022 and 2023, Deqa NIAMKEY and Vincent AKA, UWW Development Department, met with the local sporting authorities including Ministry of Sports, National Olympic Committee, national media, etc. to discuss and pursue the development of wrestling in MRI and the region. 

Two consecutive editions of the REDP program allowed for the federation to understand the popularity of wrestling and the requirements to introduce the discipline on the national sporting program. Starting at the grassroot level, particularly in schools and clubs while training the P.E. teachers, coaches and referees was an outstanding success that surprised all. 

The NF with its great leadership and administrators is the base of these developments. The President of the Mauritius Wrestling Federation, Mr. Richard Papie, who also the Vice President of the NOC, is highly dedicated to develop wrestling in Mauritius and strengthen the collaboration of NFs in the region. The MRI NF is implementing many initiatives, including the pursuit of their development plan through the Olympic Solidarity Development of the National Structure Program with a focus on increasing practitioners and popularity across Mauritius and Rodrigue Islands.  

Yusniel RAMIREZ (CUB) is currently coaching the national team in view of their preparation for the Road to Paris 2024 OG thanks to the support of the Ministry of Sports and NOC.

“The UWW Development Team provided tremendous support for these developments. The REDP project made us understand the importance to create an annual, realistic and up to our scale of development, with various/simultaneous activities for our wrestling community to participate and enjoy," said Richard Papie."Such initiatives create a sense of belonging and all participants felt that the wrestling community is one family. Most of all, I realised how popular wrestling is.”

Schedule of actions MRI NF:
August, 2023: Initiate Animators training to 9 physical educators
August, 2023: Signature of the MOU
September 2023: Opening of 3 wrestling schools with students of age 12 to 15
September-October 2023: One or two training sessions in the schools per week
November 2023: After exams three training sessions in the schools per week
December 2023: Xmas tournament for the new wrestlers, freestyle and beach wrestling 
January 2024: Refresher course for Animators
January-February 2024: Opening of 2 or 3 additional wrestling schools with students of age 16 to 19
January-February 2024: Monitoring and supporting training in schools 
March 2024: Organizing Seminar on athletes’ career path 
April 2024: Organizing coaches course level one for the physical educators
May 2024: National Championship All categories

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.