Development

Saudi Wrestling Federation growing wrestling through education

Monday, October 14, 2024 - 11:40 By United World Wrestling Press

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RIYADH, Saudi Arabia (12 October) – The Saudi Wrestling Federation has been organizing coaching and referee courses to grow and develop wrestling within their country over the past few years. Their hard work led to their first-ever silver medal at the U20 Asian Championships. Manthr Jndu achieved this at 63kg in Greco-Roman.

In late April, they organized two more courses (Level 1 Coaching Course and Introduction to Refereeing Course) for new coaches and referees. The Saudi Wrestling Federation held these courses in partnership with United World Wrestling.  

Mr. Hassan MADANY (EGY) and Mr. Juan Luis MAREN (CUB) conducted the Level 1 Coaching Course, and Mr. Sherif HALAWA (EGY) and Mr. Mohsen YAMANI (KSA—Chief of Saudi Referees) led the Introduction to Refereeing course. The courses were held from 28 April to 2 May and included 91 participants (22 women) from 8 nationalities, including participants from EGY, MAR, SYR, SUD, NGR, JOR, KGZ, and KSA residing in Saudi Arabia.

The coaching course had 71 participants, including 17 women coaches. The Level 1 Course is the Introduction to Coaching and Safety. During the course, the participants participated in theoretical and practical sessions. Some of the topics covered were discovery games, introducing a new technique, coaching skills, giving feedback, risk management, age, and developmental stage characteristics.  The coaches actively practiced and developed their skills during the course through practical evaluations. Overall, the coaches gained important knowledge and skills to help them improve in their role as coaches.  

The Introduction to Refereeing Course had 20 participants, including 5 women referees. The participants learned the foundations of what it takes to be a great referee.  The areas covered during the course included the safety of the athletes, evaluation of holds, referee mechanics, positioning, and controlling the bout.  The participants were active during the course and could practice their skills through practical evaluations. 

During the courses, there were sessions involving both referees and coaches, led by Mr. Halawa. This allowed both groups to work together and better learn wrestling rules.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.