Development

South-East Asia & Oceania Education Week: A Vital Step in Wrestling Development

Monday, October 14, 2024 - 12:21 By United World Wrestling Press

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PERTH, Australia (October 14, 2024) – The South-East Asia & Oceania Education Week, held in Perth from September 30 to October 4, marked a significant milestone in the growth and development of wrestling across the region. Representatives from seven Oceania nations—Australia, New Zealand, Samoa, Solomon Islands, Nauru, Tahiti, and the Marshall Islands—and a participant from Singapore gathered to foster collaboration and enhance wrestling expertise. For many, it was their first UWW certification in years, adding even more impact to the event.

The week was packed with essential courses focused on both technical and administrative skill development. The Level 3 Coaching Course, led by UWW Educator and USA Wrestling Gold Level Coach Marty Huack, provided advanced coaching strategies, emphasizing elite training methodologies and periodization. Participants gained valuable insights to elevate their coaching approaches and optimize athlete performance at the highest levels of competition.

The Level 2 Referee Course, delivered by UWW 1S Referee and local expert Stefan Rudevics, focused on refining officiating skills. Attendees deepened their understanding of rules, decision-making processes, and match management, significantly enhancing their capabilities for future tournaments. Additionally, Youssef Bouaziz, a UWW IT Specialist, led an IT Course that equipped participants with the digital tools essential for modern sports administration, including proficiency in the Arena platform for managing both national and international events.

AUSParticipants pose for a photo after the conclusion of The South-East Asia & Oceania Education Week. (Photo: United World Wrestling)

One of the week's standout moments was the opportunity for referees and IT participants to apply their newly acquired skills at the Australian Youth National Championships, which ran concurrently with Education Week. This live event setting allowed participants to gain hands-on experience, reinforcing their training and building confidence in real-time scenarios.

Feedback from the attending nations emphasized the significant professional growth experienced by participants, who valued the interactive, hands-on format of both the coaching and refereeing courses. The IT course, which focused on leveraging the Arena platform, was also highly praised for its practical application. During a feedback forum at the event's conclusion, participants expressed strong enthusiasm for future educational opportunities, reflecting their dedication to ongoing development.

Beyond technical training, Education Week fostered a deeper sense of unity and collaboration within South-East Asia and Oceania wrestling communities. By bringing together representatives from across the region, the event strengthened relationships and reinforced a collective ambition to raise wrestling standards. This spirit of cooperation enhanced individual skills while laying the groundwork for future growth and partnerships.

The success of South-East Asia & Oceania Education Week underscores the importance of regional collaboration in advancing wrestling development. We look forward to welcoming even more participants in future editions as we continue to elevate the sport across South-East Asia and Oceania.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.