#development

UWW Hosts Educator Course in Guatemala

Wednesday, February 9, 2022 - 12:39 By United World Wrestling Press

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PETEN, Guatemala (February 7) --- The first of two UWW Educator Courses was conducted in Peten, Guatemala, from 2-4 February. The course included 14 UWW Educators. The educators were mostly from Central and South America but also included a few educators from Europe.

This course was designed to help provide professional development and improve the skills of the educators.

During the course, they participated in activities to help them better understand adult learning principles, the use of formative assessments, and strategies to give proper feedback. The educators also conducted micro-leadership sessions where they had to teach the other educators some topics that are within the UWW education courses. The training was conducted by Vincent AKA (CIV) and Zach ERRET (USA).

“The course was great! The educators were very professional and were actively participating throughout the course. It was great to see them apply some of the principles that were covered in the course.”  Said Zach ERRET, UWW Education Manager.

GUA
14 UWW Educators from Central and South America and Europe came together for the first of two UWW Educator Courses. (Photo: United World Wrestling)

“Seeing these educators literally integrate the process of professionalism through training is heartwarming. And I have total confidence in their ability to train our future coaches and referees with regard to what they have demonstrated during their training. They can always count on our department to support them in their mission for the coming years.” said Vincent AKA, UWW Development Officer.

This course also included an opportunity to experience and learn the culture and history in Guatemala. At the conclusion of the course, the educators had an opportunity to visit and tour Tikal National Park. This was one of the sites of the ancient Mayan civilization.

This experience allowed the educators to build stronger relationships with each other. 

“Visiting Tikal National Park was amazing! We do not often get a chance to see historical sites and learn about the culture of the country. To have an opportunity to learn about this ancient civilization and see it firsthand was outstanding. Hosting the course and providing this experience is just another great example of the vision that President Lee has to not only raise the level of wrestling in the Americas but to provide an incredible experience for those attending events.” Said Zach ERRETT, UWW Education Manager.

This course and tour were organized by Mr. Francisco LEE LÓPEZ (President of UWW Americas) and his team. They did an amazing job of organizing the entire event and provided a top environment for a lifetime's training and cultural experience.

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.