#development

UWW Hosts Educator Course in Guatemala

Wednesday, February 9, 2022 - 12:39 By United World Wrestling Press

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PETEN, Guatemala (February 7) --- The first of two UWW Educator Courses was conducted in Peten, Guatemala, from 2-4 February. The course included 14 UWW Educators. The educators were mostly from Central and South America but also included a few educators from Europe.

This course was designed to help provide professional development and improve the skills of the educators.

During the course, they participated in activities to help them better understand adult learning principles, the use of formative assessments, and strategies to give proper feedback. The educators also conducted micro-leadership sessions where they had to teach the other educators some topics that are within the UWW education courses. The training was conducted by Vincent AKA (CIV) and Zach ERRET (USA).

“The course was great! The educators were very professional and were actively participating throughout the course. It was great to see them apply some of the principles that were covered in the course.”  Said Zach ERRET, UWW Education Manager.

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14 UWW Educators from Central and South America and Europe came together for the first of two UWW Educator Courses. (Photo: United World Wrestling)

“Seeing these educators literally integrate the process of professionalism through training is heartwarming. And I have total confidence in their ability to train our future coaches and referees with regard to what they have demonstrated during their training. They can always count on our department to support them in their mission for the coming years.” said Vincent AKA, UWW Development Officer.

This course also included an opportunity to experience and learn the culture and history in Guatemala. At the conclusion of the course, the educators had an opportunity to visit and tour Tikal National Park. This was one of the sites of the ancient Mayan civilization.

This experience allowed the educators to build stronger relationships with each other. 

“Visiting Tikal National Park was amazing! We do not often get a chance to see historical sites and learn about the culture of the country. To have an opportunity to learn about this ancient civilization and see it firsthand was outstanding. Hosting the course and providing this experience is just another great example of the vision that President Lee has to not only raise the level of wrestling in the Americas but to provide an incredible experience for those attending events.” Said Zach ERRETT, UWW Education Manager.

This course and tour were organized by Mr. Francisco LEE LÓPEZ (President of UWW Americas) and his team. They did an amazing job of organizing the entire event and provided a top environment for a lifetime's training and cultural experience.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.