Development

Wrestling's Niamkey Named Chair of ASOIF Sports Development and Education Group

Wednesday, May 29, 2019 - 19:26 By United World Wrestling Press

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Experts from 28 International Federations (IFs) governing summer and winter Olympic sports and representatives from the International Olympic Committee (IOC) gathered this week at the seventh edition of ASOIF’s Sports Development and Education Forum (ASDEG Forum). The event was held on 28 and 29 May 2019 at the International Basketball Federation (FIBA) headquarters in Mies, Switzerland, led by the ASOIF’s ASDEG Consultative Group.

The group shared best practices of their e-learning programmes for education of anti-doping, pathway to international competitions and athlete’s safeguarding and welfare. The International Judo Federation and International Tennis Federation provided updates of their online academies which offered extensive online resources to educate and support their athletes and coaches. The IFs also exchanged thoughts of how to help their National Federations (NFs) grow into their sports. The FIBA presented its dedicated project to transfer knowledge and optimise investment to the NFs.

With the Tokyo 2020 Olympic Games on the horizon, the International Hockey Federation shared its approach to ensure a legacy for next year’s Games. The group explored a collective action plan to be implemented in this regard with close cooperation between the IOC, ASOIF and IFs. In view of the Youth Olympic Games 2022 to be held in Dakar, Senegal, a representative from OlympAfrica Foundation attended the meeting to share their activities of youth and grassroots development in African countries and proposed practical solutions to tackle logistic issues within Africa.

Organised annually, the forum facilitates a united approach of a large number of IFs in the implementation of their projects in the fields of development and education. This allows efficiencies in terms of human and financial resources, ensures a certain consistency across the sports and thereby maximises the impact of the related IF activities overall.

The newly appointed ASDEG Chair Deqa Niamkey, UWW Development Director said on the occasion of the Forum: “I am very pleased and happy to be appointed as the Chair of the ASDEG Consultative Group. The Forum has taken the direction I always anticipated, providing a unique opportunity for the IFs to network, exchange ideas and share best practices of their development activities.”

The forum also provided for productive exchanges about defining and quantifying development and progress achieved since the last meeting. A representative from Olympic Solidarity joined in to give an update on their current activities and discuss new project ideas.

About the ASOIF Sports Development and Education Group (ASDEG)

The ASDEG was created in 2012 and is responsible for giving expert advice in the area of Sports Development and Education. The group meets twice a year and organises an annual forum for all ASOIF member IFs to coordinate their approaches and share knowledge in sports development and education.

The next ASDEG Forum is foreseen for May 2020.

Article from ASOIF.com

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.