TV Rights

United World Wrestling Signs Multi-Year TV Rights Agreement with Sporty Solutionz

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 19) – United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian sub-continent.

Under the six-year agreement, Sporty Solutionz shall monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

This partnership comes into effect immediately and continues until the end of 2024.

As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.

“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.

Sporty Solutionz, among the leading sports rights management companies from the Indian Sub-Continent, has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

Competitions including top-ranked 65kg freestyle wrestler Bajrang PUNIA (IND) will now be carried throughout India via Sporty Solutionz. (Photo: Sachiko Hotaka)
 
Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.

“India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” says Ashish Chadha, Chief Executive, Sports Solutions Private Limited. “Sporty Solutionz is excited to work with the United World Wrestling to expedite the growth and explore the inherent commercial potential of the sport in the best interests of all stake holders. We look forward to opening in India a new window of opportunities for global wrestling.”

Sporty Solutionz - UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events.

About United World Wrestling

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier-­Sur-­Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.UnitedWorldWrestling.org, Instagram, Facebook or Twitter.

About Sporty Solutionz

Sporty Solutionz, headquartered in New Delhi, is India’s leading sports business company with 360° interest in the business of sports. Sporty Solutionz has been in the business of international sports media rights syndication, creating sports intellectual properties, commercial monetisation and opening new revenue streams for sports.

 

#WrestleZagreb

Tazhudinov in search for answers despite bronze medal

By Vinay Siwach

ZAGREB, Croatia (September 16) -- A World Championships medal might be a career milestone for most wrestlers, but for Akhmed TAZHUDINOV (BRN), the bronze he won in Zagreb is a prize he hopes to forget.

Coming into the tournament in Zagreb, Tazhudinov was considered as the best wrestler in the world and the favorite to win the gold medal at the 97kg. He had built a reputation of a wrestler who bulldozes anyone who stands in his path, as he did to win the gold medal at the 2024 Paris Olympics.

But Tazhudinov was anything but an Olympic and world champion in Zagreb.

He almost dropped his quarterfinal match with Mogomed KURBANOV (UWW), needing a front headlock roll to survive. The thrill of victory was short lived, as Amirali AZARPIRA (IRI) showed that Tazhudinov is indeed human, winning their semifinal 5-2 to end Tazhudinov's golden run.

"My initial goal was the gold medal," Tazhudinov said. "I wanted to become a two-time world champion. Unfortunately, it didn't happen -- maybe it was meant to be this way. It's very painful to lose."

As he searched for answers for his performance, Tazhudinov said that recent shoulder surgery may have affected his wrestling at the World Championships.

"I was coming back after surgery, after a serious injury," Tazhudinov said. "Maybe that had an effect, I don't even know. It took me a very long time to get myself together. At the beginning, training sessions were very difficult."

Tazhudinov returned from surgery to win two gold medals in a one-month span -- first at the Spain Grand Prix and then at the Budapest Ranking Series in June.

After the semifinal loss to Azarpira, Tazhudinov returned the next night for the bronze-medal bout with 34-year-old Akhmed MAGAMAEV (BUL), which only further put Tazhudinov under the scanner despite winning the match.

Magamaev was on the activity clock when he bodylocked Tazhudinov and slammed him for four points just before the 30 seconds elapsed. Tazhudinov rebounded with a takedown to make it 4-2 at the break.

He began the second period with another takedown to make it 4-4, but Magamaev continued the scramble and both wrestlers were awarded two exposure points each, putting the Bulgarian ahead 6-6 on criteria.

A counter lift to exposure gave Tazhudinov the lead for the first time, 8-6, and as Magamaev tried doing the counter lift, he gave up two as Tazhudinov blocked him. The final scramble, which gave Tazhudinov an 11-10 win, was challenged by Bulgaria. Eventually, it was scored 13-10.

Despite winning the bout, Tazhudinov shook his head as he left the mat, perhaps surprised himself by his lackluster performance.

"Honestly, I don't even know what went wrong," he said. "It means I wasn't well enough prepared. It means I wasn't in my best shape. It means I need to work even more."

Tazhudinov said he had difficulty preparing mentally for the bronze-medal bout after the loss to Azarpira.

"After the semifinal loss, I couldn't motivate myself at all for the bronze-medal match," he said. "I don't even know how I stepped onto the mat. I wasn't mentally ready to wrestle at all, and that's why the match was so difficult.

"But I will not give up -- I'll go home, work on my mistakes, and train even harder to come back stronger."