TV Rights

United World Wrestling Signs Multi-Year TV Rights Agreement with Sporty Solutionz

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 19) – United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian sub-continent.

Under the six-year agreement, Sporty Solutionz shall monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

This partnership comes into effect immediately and continues until the end of 2024.

As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.

“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.

Sporty Solutionz, among the leading sports rights management companies from the Indian Sub-Continent, has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

Competitions including top-ranked 65kg freestyle wrestler Bajrang PUNIA (IND) will now be carried throughout India via Sporty Solutionz. (Photo: Sachiko Hotaka)
 
Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.

“India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” says Ashish Chadha, Chief Executive, Sports Solutions Private Limited. “Sporty Solutionz is excited to work with the United World Wrestling to expedite the growth and explore the inherent commercial potential of the sport in the best interests of all stake holders. We look forward to opening in India a new window of opportunities for global wrestling.”

Sporty Solutionz - UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events.

About United World Wrestling

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier-­Sur-­Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.UnitedWorldWrestling.org, Instagram, Facebook or Twitter.

About Sporty Solutionz

Sporty Solutionz, headquartered in New Delhi, is India’s leading sports business company with 360° interest in the business of sports. Sporty Solutionz has been in the business of international sports media rights syndication, creating sports intellectual properties, commercial monetisation and opening new revenue streams for sports.

 

#WrestleAthens

Olympic legend Icho returns to Athens to lead Japan’s next generation

By Vinay Siwach

ATHENS, Greece (August 2) -- In Athens, home of the Olympics, Kaori ICHO (JPN) is already one of the pantheon of greats.

Having once made history as an athlete here -- winning the first of four Olympic gold medals at the 2004 Olympics -- Icho now sets out to carve a new legacy, this time as coach to the next generation of Japanese talent.

In Athens, she is making her international debut as coach of the Japanese women's team at the World U17 Championships as she returns to the Ano Liossia Olympic Sports Hall, the same venue she won the Olympic gold.

"I have returned to this arena for the first time in 21 years," Icho told United World Wrestling. "I won an [Olympic] gold medal in this arena for the first time."

Icho, who ended her wrestling career in 2019, started coaching after the Tokyo Olympics. She has coached Miwa MORIKAWA (JPN) domestically as both Morikawa and Icho are recruited with ALSOK.

Japan managed to win only one gold medal in Women's Wrestling at the World Championships and finished third in the team race. While Japan is not used to finishing at that position in Women's Wrestling, the third-place highlighted that even Japan's second-tier team poses a significant challenge to the world.

The presence of Icho definitely helped the wrestlers, who were not only helped by her experience but the presence of the four-time Olympic champion motivated them.

Japan's world champion in Athens, Hanano OYA (JPN), said that watching Icho win her record fourth gold medal in Rio 2016 inspired her to take up wrestling.

"The reason I started wrestling was because of the 2016 Rio de Janeiro Olympics," Oya said. "It was when Kaori achieved her fourth consecutive victory, and I saw it on TV. I started wrestling myself, so I was very happy when she accompanied me and acted as my second coach, and I felt that I had to live up to her expectations."

Kaori ICHO (JPN)Kaori ICHO (JPN) coaches one of the members of the Japanese team. (Photo: United World Wrestling / Kadir Caliskan)

For Icho, not being on the mat and coaching from the corner was a different experience.

"I feel really strange being able to come back here as a coach," she said. "This tournament is the World Championships for those under 17 years old. I also became an Olympic gold medalist at this venue when I was 20 and I hope that the young athletes will work hard towards their Olympic dreams."

Back in 2004, the first Olympics when Women's Wrestling became part of it, Icho remembered the nervous and the excitement. The enjoyment, however, came only after she had won the gold.

"It was my first Olympics," she said. "I was very nervous and excited. I was here for about two weeks, from the opening ceremony to the closing ceremony. After winning, I went swimming in the Aegean Sea. It was a very enjoyable Olympics."

Kaori ICHO (JPN)Kaori ICHO (JPN) during a warm-up session of the Japanese team in Athens. (Photo: United World Wrestling / Kadir Caliskan)

When she landed at the airport in Athens on Monday, memories from the past came rushing back.

"I don't particularly feel it at the airport, but I wondered if it was this hot," she said. "I wondered what the venue will be like. I was reminiscing about 21 years ago."

Once at the venue, Icho was requested for photos from wrestlers and coaches which she obliged. With her first tournament as coach behind her, Icho is determined to work even harder as she prepares the senior Japan team for the World Championships in Zagreb, Croatia, this September.

"Coaches and players asked me to take pictures with them," she said. "I felt stronger coming here. I want to work harder as a coach."