TV Rights

United World Wrestling Signs Multi-Year TV Rights Agreement with Sporty Solutionz

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 19) – United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian sub-continent.

Under the six-year agreement, Sporty Solutionz shall monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

This partnership comes into effect immediately and continues until the end of 2024.

As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.

“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.

Sporty Solutionz, among the leading sports rights management companies from the Indian Sub-Continent, has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

Competitions including top-ranked 65kg freestyle wrestler Bajrang PUNIA (IND) will now be carried throughout India via Sporty Solutionz. (Photo: Sachiko Hotaka)
 
Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.

“India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” says Ashish Chadha, Chief Executive, Sports Solutions Private Limited. “Sporty Solutionz is excited to work with the United World Wrestling to expedite the growth and explore the inherent commercial potential of the sport in the best interests of all stake holders. We look forward to opening in India a new window of opportunities for global wrestling.”

Sporty Solutionz - UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events.

About United World Wrestling

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier-­Sur-­Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.UnitedWorldWrestling.org, Instagram, Facebook or Twitter.

About Sporty Solutionz

Sporty Solutionz, headquartered in New Delhi, is India’s leading sports business company with 360° interest in the business of sports. Sporty Solutionz has been in the business of international sports media rights syndication, creating sports intellectual properties, commercial monetisation and opening new revenue streams for sports.

 

#UnitedWorldWrestling

UWW World Conference: Lalovic stresses on AI, Amateur MMA and keeping wrestling at the top

By United World Wrestling Press

ZAGREB, Croatia (September 24) -- Putting his faith in the ‘young generations’ to use Artificial Intelligence to their ‘benefit’, United World Wrestling President Nenad LALOVIC said that proper use of the ‘modern tools may help coaching, analysis, planning events and being more efficient’. Lalovic called on the wrestling world to ‘adapt’ and embrace AI, ’which is already almost everywhere’.

The UWW President shared these thoughts at the first UWW World Conference 2025, which was held in Zagreb from September 17 to 19. The conference covered a wide array of topics and brought together the best minds in the sport and beyond under one roof on the sidelines of the World Championships.

Expert panelists from all over the world discussed subjects ranging from digital transformation and associated styles to injury prevention and weight management, growing women’s wrestling and career transitions for wrestlers, as well as the future of the sport during the three-day event at the Westin Hotel in Zagreb, Croatia.

The conference started with Lalovic and UWW Secretary General Carlos ROY welcoming the delegates.

Lalovic said in his address: “We had this idea maybe almost a decade ago. We were seeking a platform, how these good relations among wrestlers and the national federations can improve our sport.”

Carlos ROYUWW Secretary General Carlos ROY welcomes the delegates to the World Conference. (Photo: United World Wrestling / Jake Kirkman)

Roy added that the ‘rich program was designed to cover wrestling from every angle’. “This conference brings together leaders, coaches, athletes, medical and scientific experts, referees and partners from around the world to exchange knowledge, share experiences and shape the future of our sport,” he said.

Among those who attended the event were leaders from National Federations, members of UWW Commissions, the International Olympic Committee, International Testing Agency and UWW partners like TAISHAN, Rudis and N3XT. Legendary wrestlers including Mijain LOPEZ (CUB), Erica WIEBE (CAN), Arsen JULFALAKYAN (ARG), Sofia MATTSSON (SWE) and Marwa AMRI (TUN) also graced the symposium and shared their views during the lively discussions.

While Wiebe spoke about the wrestlers’ transition from actively competing to other jobs in wrestling, Julfalakyan shared insights on how collaboration between different bodies can power the clean sport drive, an important area where the UWW has continued its development work. Mattsson, who is now the head coach of the Swedish team, opened up on ways to support and train women’s wrestlers.

Nenad LALOVICNenad LALOVIC in a Q/A session with UWW Development Director Deqa NIAMKEY.

Lalovic and Deqa NIAMKEY, the UWW Development Director, got the sessions underway with an intriguing discussion on the future of wrestling.

This topic continued to be a recurring theme as the new disciplines and associated styles were passionately talked about during the panel discussions.

Onur SIMSEKUWW Associated Styles Manager of UWW Onur SIMSEK.

Onur SIMSEK, the Associated Styles Manager of UWW, spoke about Amateur MMA, which he said is the 'modern version of pankration, our ancient asset.'

"Technically MMA is wrestling, Pankration is wrestling, traditional styles are wrestling and grappling is wrestling itself," Simsek told the audience. "Pankration is the fundamental of MMA with its philosophy not only in sports but teaching that a wrestler understands the sport. It keeps the richness in wrestling."

Simsek said it was important to govern these styles because the 'aim is to unite towards wrestling.' "So, we will govern all these styles today and in future too."

Lalovic echoed these sentiments, saying that ‘we want to prepare athletes who will one day join professional MMA leagues and competitions.'

"This is why we established a new department almost a year ago. We call this amateur MMA with protections," he said.

Pedro SILVAUWW Beach Wrestling Committee President Pedro SILVA.

Pedro SILVA, the President of the Wrestling Federation of Portugal and a UWW Bureau Member, underlined the growth of beach wrestling. He looked back at President Lalovic’s commitment to develop the style through statements made in 2018.

Acting on Lalovic’s comments, Silva said that in 2019, they went from ‘a yearly one event World Championship to a series of events, a world tour that would at the end produce a new world champion, new heroes.'

"We overhauled the rules, making them easier to understand, not only for the wrestling fans, but specifically for the new fans, the people that know nothing about wrestling," Silva said.

Pedro SILVAPedro SILVA, left, and UWW Sports Director Jean-Daniel REY. (Photo: United World Wrestling / Jake Kirkman)

Silva was optimistic that the Beach Wrestling events at the 2026 Youth Olympic Games in Dakar, Senegal, would drive high engagement.

"Dakar 2026 is the first Olympic Games in Africa, and Beach Wrestling is the UWW style at the Games," he said. "The national sport of Senegal is traditional wrestling, which is very close to Beach Wrestling. We anticipate a big fan engagement and also on TV, on social media due to the specific popularity of the sport within the host country."