TV Rights

United World Wrestling Signs Multi-Year TV Rights Agreement with Sporty Solutionz

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 19) – United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian sub-continent.

Under the six-year agreement, Sporty Solutionz shall monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

This partnership comes into effect immediately and continues until the end of 2024.

As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.

“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.

Sporty Solutionz, among the leading sports rights management companies from the Indian Sub-Continent, has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

Competitions including top-ranked 65kg freestyle wrestler Bajrang PUNIA (IND) will now be carried throughout India via Sporty Solutionz. (Photo: Sachiko Hotaka)
 
Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.

“India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” says Ashish Chadha, Chief Executive, Sports Solutions Private Limited. “Sporty Solutionz is excited to work with the United World Wrestling to expedite the growth and explore the inherent commercial potential of the sport in the best interests of all stake holders. We look forward to opening in India a new window of opportunities for global wrestling.”

Sporty Solutionz - UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events.

About United World Wrestling

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier-­Sur-­Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.UnitedWorldWrestling.org, Instagram, Facebook or Twitter.

About Sporty Solutionz

Sporty Solutionz, headquartered in New Delhi, is India’s leading sports business company with 360° interest in the business of sports. Sporty Solutionz has been in the business of international sports media rights syndication, creating sports intellectual properties, commercial monetisation and opening new revenue streams for sports.

 

#WrestleZagreb

Rising Star Hendrickson Aims to Make Splash in Senior Worlds Debut

By Ken Marantz

ZAGREB (September 13) -- Sitting on the opposite end of the dais from the reigning world champion, Wyatt HENDRICKSON (USA) expressed confidence that they will be meeting again soon, but in much closer quarters.

If all goes according to plan for both wrestlers, Hendrickson will face Amir Hossein ZARE (IRI) in the semifinals of freestyle 125kg when the World Championships get started on Saturday in Zagreb.

"This is my first senior-level World Championships and I'm very grateful for that," Hendrickson said at a press conference on Friday that was also attended by Zare. "But I also think that the opportunity presented itself because I have grown as a wrestler. I've risen to the level of my competition, and I'm ready to test myself against the best in the world."

It doesn't get much better than Zare when talk of the heavyweights comes up. The two-time Olympic medalist is gunning for his second straight world title and third overall, all still at the tender age of 24.

Hendrickson, also 24 (in fact, he is three days older than Zare), may lack the experience on the senior level, but in recent years, he has raised his game enough to join the handful of foes with the potential to knock of the great Zare.

The American said his aim is to "continue to not only just wrestle at the highest level, but prove I'm meant to be here. Wrestling is something I've been doing since I was 5 years old and all that wrestling has brought me to be here today in Zagreb."

After placing fifth at the 2021 world juniors (U20), Hendrickson struck gold at the world U23 in 2023. In May this year, he capped his senior-level debut with a victory at the Pan-Am Championships.

But his most impressive triumph, and one that made the world take notice, came in a different format of the sport. In March, he stunned Tokyo Olympic champion Gable STEVESON (USA) in the final of the NCAA Championships, denying him a third title and ending his 70-match winning streak.

Even Zare said he was aware of the upset. "I would like to congratulate you for the win over Gable, he's one of the best in this weight category," Zare said. "Some of the seconds of your match are in my mind, I remember that. But originally, I don't have too much information about this American wrestler."

Hendrickson acknowledges he has been cultivated in the American folkstyle. But he feels confident of the transition he has made to freestyle.

"I've been training to wrestle foreign styles," he said. "The majority of my wrestling has been in [American] folkstyle. But the transition I've been able to make the past couple of months has shown that I'm prepared for this. I'm ready to wrestle the best in the world."

Helping in Hendrickson's preparations has been one of the sport's legends. Hendrickson originally attended and competed collegiately at the Air Force Academy, but transferred last year to Oklahoma State, where he came under the wing of former Olympic and three-time world champion David TAYLOR (USA).

Hendrickson is one of three USA wrestlers who are members of the Cowboy RTC, the wrestling club affiliated with Oklahoma State. (Two others will be wrestling in Zagreb for other nations.)

"Coach David Taylor is very, very excited to be coaching and share with us the knowledge he has learned in the great sport of wrestling," Hendrickson said. "The knowledge that he has been able to bring to me, it's just day and night. I never understood some parts of wrestling and he filled in all of the gaps. Where I maybe have fallen short in the past at some of these tournaments, those gaps are now filled. And I just have nothing but confidence."

The draw for the freestyle weight classes came out a short time before the press conference, and Hendrickson was asked about a possible clash with Zare in the semifinals.

"I love it," he said. "Zare is an excellent wrestler. But -- I don't want to brag on myself -- but I'm also a pretty great wrestler. That's most likely the match we're going to see tomorrow evening."

Hendrickson, however, is not one to get ahead of himself, and contends that he does not concern himself with such details as his opponents in the draw. Nor does he have a certain foe whom he particularly looks forward to facing.

"I'm excited to go through every single person in this bracket," he said. "Obviously there's no one specific because I don't care what my placement is in the bracket. That's not what I look at.

"What I look at is the next opponent ahead of me. One match at a time, one point at a time, one second at a time on the wrestling mat. I'm prepared, I'm ready and tomorrow I'm going to make a splash at the World Championships."

Zare, who has taken over the leadership mantle of the Iranian team in the absence of injured star Hassan YAZDANI (IRI), has competed just once this year, winning the Tirana Ranking Series title in February.

"I have done my best during the last 13 months to be prepared and I am focused on my goal, which is to be champion of this competition," Zare said.

And should Hendrickson or any of the other top competitors, such as European champion Giorgi MESHVILDISHVILI (AZE) or two-time world medalist Lkhagvagerel MUNKHTUR (MGL), make things difficult, then all the better.

"Finally, I want to say that when the competition is tough, it's going to be more joyful for everyone," Zare said.