TV Rights

United World Wrestling Signs Multi-Year TV Rights Agreement with Sporty Solutionz

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (June 19) – United World Wrestling (UWW) and India-based full-service sports business company Sporty Solutionz have entered into an understanding to promote the sports of wrestling in the Indian sub-continent.

Under the six-year agreement, Sporty Solutionz shall monetize and distribute the UWW media rights in the broadcast and digital mediums for the world governing body for Wrestling.

This partnership comes into effect immediately and continues until the end of 2024.

As part of the deal, Sporty Solutionz will also have the right to use recorded footage, feature previews, highlights and news on its partner’s channels.

“This agreement with Sporty Solutionz is a first of its kind in India and we look forward to a long-term partnership that will grow the sport and bring world-class wrestling to an Indian audience,” said United World Wrestling president Nenad Lalovic.

Sporty Solutionz, among the leading sports rights management companies from the Indian Sub-Continent, has distributed sports content of more than 30 sports disciplines around the world while working with over 100 rights holders and broadcasters.

Competitions including top-ranked 65kg freestyle wrestler Bajrang PUNIA (IND) will now be carried throughout India via Sporty Solutionz. (Photo: Sachiko Hotaka)
 
Sporty Solutionz with its expertise, connect and understanding of the market will ensure the expansion of wrestling to new fan base and markets in the Indian-Sub Continent.

“India has a rich heritage, tradition and following for the sport of wrestling. In a rapidly growing economy that India has emerged, the sport of wrestling holds tremendous commercial potential,” says Ashish Chadha, Chief Executive, Sports Solutions Private Limited. “Sporty Solutionz is excited to work with the United World Wrestling to expedite the growth and explore the inherent commercial potential of the sport in the best interests of all stake holders. We look forward to opening in India a new window of opportunities for global wrestling.”

Sporty Solutionz - UWW partnership will cover 4 World Championships, World Cups, Continental Championships, and other age group UWW events.

About United World Wrestling

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier-­Sur-­Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.UnitedWorldWrestling.org, Instagram, Facebook or Twitter.

About Sporty Solutionz

Sporty Solutionz, headquartered in New Delhi, is India’s leading sports business company with 360° interest in the business of sports. Sporty Solutionz has been in the business of international sports media rights syndication, creating sports intellectual properties, commercial monetisation and opening new revenue streams for sports.

 

#WrestleNoviSad

U23 Worlds: Fujinami ready for first international test at 57kg

By Ken Marantz

TOKYO, Japan (October 9) -- She already has an Olympic gold and two senior world titles, not to mention a 141-match winning streak that dates back to her junior high school days. And there is that undefeated record against non-Japanese opponents.

So what has compelled Akari FUJINAMI (JPN) to even bother entering the U23 World Championships, a tournament that, on paper at least, she should have no problem winning?

Rest assured there is method to what she would not regard as madness. It is all part of a grand plan, centered on the 21-year-old's much-publicized move from 53kg directly up to the next Olympic weight of 57kg with eyes firmly on the 2028 Los Angeles Olympics.

"This will by my first world tournament since I moved up in weight class," Fujinami said in an interview via social media. "I want to try out what I have been practicing, and get an idea of where I stand in terms of my current ability. I also want to identify areas to work on ahead of the All-Japan Championships in December."

Fujinami tops the marquee as she makes her debut at the U23 World Championships, to be held October 20-27 in Novi Sad, Serbia. Currently in her senior year at Nippon Sports Science University, it will be just her third competition since she cruised to the 53kg gold at the Paris Olympics, where she won all four matches by either fall or technical superiority.

The two other outings -- one a collegiate team event in November 2024 and the other the Japan Queen's Cup in April at which she qualified for the U23 Worlds -- did not provide much of a workout. She won a total of four matches in a combined time of 7:11 without giving up a point.

Fujinami expressed no concerns about her extended absence from top-level competition. "This will be my first tournament in six months," she said. "I'm not worried about regaining my match feeling. For the Olympics, I had about a seven-month blank."

Fujinami had at first planned to try for the senior worlds, but decided she would not be ready as she makes the physical adjustment to 57kg. So will we see a bulked-up Fujinami in Novi Sad?

"Compared with the time when I was in the 53kg class, my natural weight is more than then," Fujinami said. "I am also going to have cut weight before the tournament at 57kg. I'm also working hard on weight training, and I'll try to show the effects of that in the matches."

Despite her exalted status, Fujinami knows not to take any opponent lightly – a lesson she learned fully well when she won her second senior world title in 2023. In the quarterfinals, she was stunned when Lucia YEPEZ (ECU) tagged her for five points early in the match and seven overall, marking the most points ever scored upon her by a non-Japanese.

Although Fujinami came back to take the lead and win by fall, it showed any lapse can lead to disaster – which, ironically, makes the sport more appealing for her.

“You never know what will happen in a match,” Fujinami said. “But I think that’s what makes it interesting. For me, a match is like a presentation of yourself, so I will go into it aiming to win while having fun.”

In Novi Sad, Fujinami may have to share some of the spotlight with compatriot, fellow Paris Olympic gold medalist and recently crowned senior world champion Sakura MOTOKI (JPN).

A victory by Motoki at 62kg would make her the third member of the “Golden Grand Slam” club -- those who have combined an Olympic gold with titles on the senior and all three age-group levels. The two current members are Yui SUSAKI (JPN) and Amit ELOR (USA).

Ironically, circumstances beyond her control worked against Fujinami ever having a chance to also gain entry into the club.

A world U17 champion in 2018, she was deprived twice of chances to win a U20 world title – first in 2021 when Japan opted to not send a team during the pandemic, and again in 2022 when an injury forced her to withdraw. Those same years she qualified for the U23 worlds, but missed out for the same reasons.

This time, her preparations have gone without a hitch. "I've been able to continue to train and practice without any major injuries," she said.

Prior to securing a second Olympic goal in Los Angeles, Fujinami has one more immediate goal. The Asian Games will be held next October in her native Mie Prefecture, and, because of the early deadline for entries, she needs a victory at the All-Japan Championships in December to make the Japanese squad.

“My goals are to win gold at the Asian Games in Nagoya and at the Los Angeles Olympics,” she said. “To achieve those goals, I’ve dedicated myself to strengthening myself during this period. It’s been a time for me to look inside myself and explore my wrestling. Now the time has come to show the results.”